Dallas, 75247-4017, TX,
United States
Affordable Lending Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Affordable Lending and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Affordable Lending employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Affordable Lending has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Pipeline ROI for Marketing Automation in 2016, Choopa for Application Hosting and Computing Services in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Affordable Lending is running and its propensity to invest more and deepen its relationship with Google , Pipeline ROI , Choopa or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Affordable Lending revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Affordable Lending intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pipeline ROI | Legacy | Pipeline ROI | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Affordable Lending deployed Pipeline ROI on their website. Affordable Lending implemented Pipeline ROI as its Marketing Automation application to centralize on-site lead capture and prospect tracking, with the Pipeline ROI instance embedded in web pages to instrument forms and visitor activity.
Functional use focuses on Marketing Automation capabilities common to the category, including form-based lead capture, automated email workflows, landing page management, and contact profiling to support marketing and sales workflows. Given Affordable Lending's small operational scale, governance is described as lightweight with internal ownership of campaign configuration and lead lifecycle rules, and the deployment is concentrated on the company website as the primary inbound channel.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Choopa | Legacy | Choopa | Application Hosting and Computing Services | IaaS | n/a | 2023 | 2023 |
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