Afibel Technographics
Afibel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Afibel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Afibel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Afibel has purchased the following applications: Hyland Alfresco CMS for Content Management in 2015, Adobe Commerce (ex Magento) for eCommerce in 2017, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Afibel is running and its propensity to invest more and deepen its relationship with Hyland , Adobe Systems , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Afibel revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Afibel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Afibel Tech Stack and Enterprise Applications
Afibel Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hyland | Legacy | Hyland Alfresco CMS | Content Management | Content Management | n/a | 2015 | 2015 |
In 2015, Afibel implemented Hyland Alfresco CMS to close gaps in document handling and to secure tighter integration with its core business application, addressing prior solutions that lacked required features or integration ease. Afibel evaluated multiple document management options and the IT manager concluded that Hyland Alfresco CMS delivered the needed Content Management capabilities for a centralized document platform used across the retail organization.
The deployment centered on a central content repository, document capture and indexing, version control, role based access control, full text search, records classification, and workflow automation to orchestrate document centric processes. Hyland Alfresco CMS was implemented with integration points to Afibel's business application to enable end to end process continuity and reduce manual handoffs, and content lifecycle policies and workflow orchestration were put in place to govern access, retention, and approval flows. This implementation links Afibel Hyland Alfresco CMS Content Management to core document driven business functions within retail, including procurement documentation, supplier records, and in store operational processes.
|
Afibel eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Afibel implemented Adobe Commerce (ex Magento) as its eCommerce platform to power the online storefront on Afibel.com. The Adobe Commerce (ex Magento) deployment delivers core eCommerce capabilities, including product catalog management, storefront content management for merchandising, shopping cart and checkout, promotions and pricing engines, and order management functions tailored to a mid-market retail environment. Deployment is presented as a customer-facing web storefront and is managed through Adobe Commerce (ex Magento) administration interfaces, with responsive storefront and search merchandising configured for product discovery.
Operational responsibility sits with Afibel’s IT and merchandising teams who administer catalog, promotions and order workflows, and who coordinate platform updates and configuration. For this class of Adobe Commerce (ex Magento) implementation, integrations are commonly established with payment gateway providers, carrier shipping systems, and back-office inventory or ERP systems to synchronize orders and stock, while governance focuses on catalog governance, promotional approval processes and operational runbooks for site operations.
|
Afibel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Afibel deployed Hotjar on its public website to support Customer Experience and digital commerce analytics. The Hotjar implementation is a client side instrumentation embedded in Afibel.com, focused on capturing behavioral signals from product pages and checkout flows for the France e commerce site.
The deployment leverages Hotjar capabilities such as session recordings, heatmap analysis, conversion funnel observation, on site feedback widgets and form analytics to surface usability friction and navigation patterns. Hotjar is used to correlate page level behavior with conversion objectives and to inform UX prioritization, with data collection scoped to web interactions rather than backend transaction systems.
Operational ownership sits with Afibel digital, e commerce and marketing teams, using Hotjar outputs to drive UX and merchandising decisions. Instrumentation is managed through site tag insertion and typical consent gating and sampling controls to align with regional privacy requirements, and the Afibel Hotjar Customer Experience relationship is explicitly oriented to support website engagement and user research workflows.
|
 |
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
Afibel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2002 | 2002 |
|
IT Decision Makers and Key Stakeholders at Afibel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Afibel Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||