Lakewood, 14750, NY,
United States
Afloral.com Technographics
Afloral.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Afloral.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Afloral.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Afloral.com has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, FreeWheel Demandsuite for Agency Management in 2022, Oracle NetSuite SuiteCommerce for eCommerce in 2007 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Afloral.com is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Afloral.com revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Afloral.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Afloral.com Tech Stack and Enterprise Applications
Afloral.com ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Afloral.com implemented Oracle NetSuite ERP to consolidate core financial operations. The Oracle NetSuite ERP deployment centered on ERP Financial capabilities, establishing cloud-based general ledger, accounts receivable and accounts payable workflows, invoicing, and consolidated financial reporting typical of ERP Financial systems. For a 30-employee specialty online retailer, the configuration emphasized centralized financial control and tighter alignment between finance and merchandising processes to support transactional accuracy and faster financial visibility. The implementation narrative reflects a pragmatic SaaS architecture that unifies transactional finance data with order processing to reduce manual reconciliation points.
Post-deployment governance focused on standardizing accounting workflows and transaction recording, enabling finance to respond more quickly to changing order patterns and product demand. Afloral.com reported that NetSuite helped the company become more efficient and more responsive to customers and to their tastes, indicating operational benefits in agility and process consistency. The rollout concentrated on configuring financial modules and aligning order-to-cash processes with existing operational practices, while consolidating reporting and month-end routines under a single ERP Financial system.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2017 | 2017 |
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Payment Processing | ERP |
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2021 | 2021 |
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Afloral.com ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022 Afloral.com implemented FreeWheel Demandsuite on their website as a vendor-hosted Agency Management solution to centralize online advertising controls. The deployment uses the FreeWheel Demandsuite instance embedded into site page delivery, supporting ad decisioning and campaign delivery directly within the ecommerce site environment, and positions Agency Management functionality within the retailer's digital commerce stack.
The implementation focuses on core Agency Management capabilities such as campaign management, ad trafficking and inventory allocation, creative asset management and campaign-level reporting. Operational ownership sits with the marketing and web operations teams, who use FreeWheel Demandsuite to configure campaigns, manage trafficking workflows and reconcile delivery against reporting, while governance centers on standardized campaign setup and creative review processes executed through the FreeWheel Demandsuite interface.
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Afloral.com eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite SuiteCommerce | eCommerce | eCommerce | n/a | 2007 | 2007 |
In 2007, Afloral.com implemented Oracle NetSuite SuiteCommerce to power its eCommerce storefront. Afloral.com uses Oracle NetSuite SuiteCommerce on its website to support the eCommerce business function of catalog-to-checkout operations and online sales management.
The deployment leverages Oracle NetSuite SuiteCommerce storefront capabilities, configured to handle catalog management, product merchandising, customer checkout flows, and order capture appropriate for a 30-person retail organization. Oracle NetSuite SuiteCommerce was implemented to centralize product information and orchestrate shopping cart and order processing workflows using standard SuiteCommerce functional modules.
Operational scope is concentrated on the Afloral.com website and United States online retail operations, impacting merchandising, marketing, customer service, and order fulfillment processes. Governance activities emphasized ecommerce process standardization and catalog governance to maintain consistent site merchandising and transactional workflows.
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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Product Review Management | eCommerce |
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2017 | 2017 |
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Shipping Management | eCommerce |
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2015 | 2015 |
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Afloral.com CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Afloral.com IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Afloral.com CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Afloral.com
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| National Director of Sales | Director | Finance | ||||
| Office Manager | Manager | Finance | ||||
| CEO | CXO | Finance | ||||
| Chief Operations Officer | CXO | Finance |
Apps Being Evaluated by Afloral.com Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||