Afound Technographics
Afound Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Afound and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Afound employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Afound has purchased the following applications: Microsoft 365 for Collaboration in 2018, Mirakl Marketplace Platform for eCommerce in 2016, Adobe Experience Cloud for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Afound is running and its propensity to invest more and deepen its relationship with Microsoft , Mirakl , Voyado or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Afound revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Afound intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Afound Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Afound deployed Microsoft 365 to support Collaboration across its retail operations. Afound, a Sweden-based retailer with 200 employees and approximately 22,000,000 in revenue, used Microsoft 365 on their website as part of a broader cloud-first collaboration strategy, provisioning cloud-hosted services for internal and web-facing workflows.
The implementation centered on core Microsoft 365 Collaboration modules, including Exchange Online for corporate email, SharePoint Online for content management and web content staging, OneDrive for file synchronization, and Microsoft Teams for real-time chat and meetings, enabling document collaboration, version control, and presence. Identity and access management aligned with Microsoft 365 identity services to control user access across corporate and site integrations, and governance work focused on content publishing workflows and access policies to support merchandising, marketing, and customer support collaboration.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mirakl | Legacy | Mirakl Marketplace Platform | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, Afound implemented Mirakl Marketplace Platform to introduce marketplace capabilities into its online retail operations. The Mirakl Marketplace Platform was deployed as a cloud marketplace layer providing seller onboarding, catalog and offer management, order orchestration, and commission and payout configuration, aligned with standard eCommerce marketplace functionality. Configuration emphasized modular seller portals, offer rules engines, and catalog taxonomy to enable third party assortment alongside Afound merchandised inventory.
Afound's Mirakl Marketplace Platform in the eCommerce category supports vendor management, merchandising, and eCommerce operations for the retailer. Governance and process workstreams focused on centralized marketplace policy, formalized seller onboarding workflows, and catalog quality controls to manage marketplace listings and transaction orchestration. The implementation centers on marketplace management, vendor onboarding, and transactional orchestration as core capabilities for Afound's online sales strategy.
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eCommerce | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Afound implemented Adobe Experience Cloud on its website to support customer-facing digital commerce and marketing activities. The Adobe Experience Cloud deployment aligns with the Customer Experience category and serves Afound as the primary vendor platform for web content, customer engagement, and site-level experience management on its Sweden retail site.
The implementation is consistent with Customer Experience functional capabilities, including web content management and personalization, analytics and audience segmentation, campaign orchestration, and tag and data-layer instrumentation to support online merchandising and promotional workflows. Operational ownership is oriented around e-commerce and marketing functions, with the deployment focused on driving site experience, content publishing, and customer engagement processes through Adobe Experience Cloud.
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2007 | 2007 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Afound
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Afound Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||