Johannesburg, 2196,
South Africa
Africa 360 Marketing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Africa 360 Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Africa 360 Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Africa 360 Marketing has purchased the following applications: Microsoft 365 for Collaboration in 2018, Everlytic for Marketing Automation in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Africa 360 Marketing is running and its propensity to invest more and deepen its relationship with Microsoft , Everlytic , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Africa 360 Marketing revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Africa 360 Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Everlytic | Legacy | Everlytic | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Africa 360 Marketing implemented Everlytic as its Marketing Automation platform. Everlytic is embedded on the company website to capture subscribers and to orchestrate email and SMS campaigns, leveraging web forms and landing pages for lead capture and automated workflows for client communications.
The deployment follows cloud hosted SaaS Marketing Automation patterns, with functional emphasis on email campaign management, list segmentation, form capture, landing pages, automation workflows, and reporting. Operational ownership is centered in the small marketing team and client services, with governance focused on consent driven web form capture, centralized campaign configuration, role based access, and scheduled campaign orchestration, enabling Africa 360 Marketing Everlytic Marketing Automation to support marketing and client communications functions.
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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