Africa Reveal Safaris Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Africa Reveal Safaris and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 440 Africa Reveal Safaris employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Africa Reveal Safaris has purchased the following applications: Shown.io for Digital Advertising Platform in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Africa Reveal Safaris is running and its propensity to invest more and deepen its relationship with Shown or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Africa Reveal Safaris revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Africa Reveal Safaris intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shown | Legacy | Shown.io | Digital Advertising Platform | CRM | n/a | 2025 | 2025 |
In 2025, Africa Reveal Safaris implemented Shown.io as a Digital Advertising Platform to support marketing and booking flows on its Uganda safari pages. The presence of the Shown metrics script in the site source indicates the platform is being used for ad tracking and audience building tied to safari bookings and destination marketing in East Africa.
The deployment centers on a client-side Shown metrics script, functioning as a tracking pixel for conversion tracking and audience construction. Page-level instrumentation on the uganda-safaris-holidays page was observed in the source code, which implies event capture around landing pages and booking funnel steps, and tag-based firing consistent with Digital Advertising Platform capabilities. This configuration supports standard functional modules such as conversion pixels, audience segmentation signals, and event-level tracking for campaign measurement.
Operationally the implementation is scoped to marketing and digital advertising for Uganda and broader East Africa, supporting paid media measurement, onsite remarketing, and audience activation for safari offers. Because the Shown script is embedded directly in site source, deployment appears to be managed at the web property level, requiring coordination between marketing, web development, and analytics governance to maintain data-layer consistency and tagging standards. Module usage and configuration are inferred from the site source rather than from a vendor case study.
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