Longueuil, J4G 1E7, QC,
Canada
AGF Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by AGF Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2300 AGF Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AGF Group has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Intuit Mailchimp for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AGF Group is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AGF Group revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AGF Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central | ERP Financial | ERP Financial Management | n/a | 2020 | 2021 |
In 2020, AGF Group implemented Microsoft Dynamics 365 Business Central as its ERP Financial solution. The engagement included a Senior Principal IT Analyst role in June 2020 that defined the target architecture of information systems and participated directly in the deployment, providing change management support to stakeholders across the company’s business units.
The implementation centered on core ERP Financial functional capabilities, including general ledger, accounts payable, accounts receivable, project accounting, and financial reporting. Cross-functional flow diagrams were documented to translate business processes into configuration, and those process artifacts informed how Microsoft Dynamics 365 Business Central would be configured for project cost tracking and billing workflows.
Architecture work included defining business solution architecture and evaluating alternatives, the effort explicitly included evaluation of SAGE 500 and market SaaS cloud solutions. The project scoped integration points with the company project management system by preparing flow diagrams that would be configured into that system to ensure alignment between project delivery and finance data.
Governance and rollout activities were driven by workshops, end-to-end project management, and stakeholder enablement, with the IT analyst animating workshops and coordinating change management across affected teams. Documentation of cross-functional workflows and the defined target architecture were the primary governance artifacts used to guide configuration and operational adoption of Microsoft Dynamics 365 Business Central.
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ERP Financial | ERP Financial Management |
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2024 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014 AGF Group implemented Google Workspace (Formerly Google G-Suite) as its cloud-based Collaboration platform. The deployment established Google Workspace as the primary mail, calendar and document collaboration environment for the organization. Public site references indicate AGF Group lists Google Workspace on their website.
Google Workspace (Formerly Google G-Suite) is configured to provide core Collaboration capabilities including Gmail for email, Google Drive and Docs for document storage and editing, Calendar for scheduling and Meet for video conferencing. The implementation leverages centralized cloud services and browser and mobile access to support distributed teams common in construction and real estate operations. Administrative capabilities such as the Admin console and basic device management are typical elements cited in the deployment.
Operational scope covers corporate communications, document collaboration and project coordination across internal teams. Governance is applied via centralized user provisioning and domain administration, with role based access and standard account controls managed through the Google Workspace Admin console. The presence of Google Workspace on AGF Group web properties suggests alignment between public domain management and internal collaboration services.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 AGF Group deployed Intuit Mailchimp as its Marketing Automation solution on its corporate website, establishing a central channel for email marketing and audience capture. The implementation targeted marketing and communications functions to support client outreach and lead nurturing across the company digital footprint.
The deployment of Intuit Mailchimp emphasized core Marketing Automation capabilities, including audience management, campaign creation with reusable templates, automated email workflows, and A/B testing for message optimization. Mailchimp’s landing page and signup form capabilities were used to standardize list segmentation and subscription consent handling, aligning campaign orchestration with ongoing marketing calendars.
Integration work focused on embedding Mailchimp assets into the company website, using on-site signup forms and tracking snippets to route collected contacts into Mailchimp audiences. This web integration consolidated email capture and subscription lifecycle events into the Intuit Mailchimp environment, enabling centralized management of contact lists and campaign targeting.
Operational governance was organized within the marketing team, which managed list hygiene, segmentation rules, and automated send schedules. The configuration emphasized consent-first subscription flows and template governance to maintain consistent branding and compliance for outbound communications.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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