Hamilton, 3204,
New Zealand
AgFirst NZ Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by AgFirst NZ and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 AgFirst NZ employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AgFirst NZ has purchased the following applications: MYOB Ace Payroll for Payroll in 2022, Microsoft 365 for Collaboration in 2016, Sitecore Moosend Marketing Automation for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AgFirst NZ is running and its propensity to invest more and deepen its relationship with MYOB , Microsoft , Sitecore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AgFirst NZ revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AgFirst NZ intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MYOB | Legacy | MYOB Ace Payroll | Payroll | HCM | n/a | 2022 | 2022 |
In 2022 AgFirst NZ used MYOB Ace Payroll for Payroll and timesheet processing in its New Zealand offices, as indicated by a public job posting that lists Ace Payroll in payroll responsibilities. The posting signals operational use of MYOB Ace Payroll within the company payroll and HR workflows rather than a vendor case study or formal implementation disclosure.
MYOB Ace Payroll is referenced for core Payroll functions including timesheet capture and pay run processing, which aligns with typical Payroll category capabilities such as employee record management, pay calculation and statutory reporting. The public evidence identifies timesheet processing and payroll execution as the primary modules in use at AgFirst NZ, with the full application name MYOB Ace Payroll cited in employer materials.
Operational scope is limited to AgFirst NZ payroll and HR teams in New Zealand, the employer advertisement implies in-use status but does not disclose deployment architecture, specific integrations, configuration details or rollout governance. AgFirst NZ uses MYOB Ace Payroll to support Payroll business functions across its NZ offices, and no implementation outcomes or costs are publicly reported in the source posting.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore Moosend Marketing Automation | Marketing Automation | CRM | n/a | 2020 | 2020 |
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Tag Management | CRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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