Buenos Aires, x,
Argentina
Agro Insumos Technographics
Agro Insumos Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Agro Insumos and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Agro Insumos employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Agro Insumos has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Hubspot Marketing Automation for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Agro Insumos is running and its propensity to invest more and deepen its relationship with Google , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Agro Insumos revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Agro Insumos intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Agro Insumos Tech Stack and Enterprise Applications
Agro Insumos Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Agro Insumos implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The 30 employee Argentina based consumer packaged goods company deployed Gmail, Calendar, Google Drive, Docs, Sheets and Meet to centralize email, scheduling, document creation and file storage across the organization, and used the Google Admin console for centralized tenancy administration.
Google Workspace (Formerly Google G-Suite) was configured with shared drives for team content, group based access controls, user provisioning workflows and mobile device management together with two step verification enforcement to secure corporate accounts. The public website surfaces Microsoft 365 components, so the internal Google Workspace deployment coexists with Microsoft 365 assets on the external site, and governance was implemented through phased user onboarding and centralized administration to support administration, operations and commercial functions.
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Agro Insumos CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Agro Insumos implemented Hubspot Marketing Automation to centralize digital lead capture and campaign orchestration for its Argentina-based consumer packaged goods operation. The deployment targeted the company website as the primary acquisition channel and positioned Marketing Automation as the core tool for email campaigns, landing pages, and automated contact lifecycle management.
The Hubspot Marketing Automation implementation included standard functional modules such as email marketing, form and landing page builders, campaign workflows, contact segmentation, and marketing analytics dashboards. Configuration focused on contact property design and segmentation rules, automated campaign workflows for prospect nurturing, and template-driven email programs to support recurring promotional activities.
Implementation integrated the company website via Google Tag Manager, using GTM tags to surface page events, form submissions, and behavioral signals into Hubspot Marketing Automation for attribution and workflow triggers. Web tracking and event capture through Google Tag Manager provided the primary data feed for lead capture and behavioral segmentation within Hubspot Marketing Automation.
Governance was structured around the marketing function, with documented campaign approval and contact lifecycle policies to manage list hygiene, opt ins, and campaign scheduling. The rollout was scoped to the small internal marketing team, emphasizing operational ownership of campaign configuration, segmentation logic, and analytics reporting within the Marketing Automation environment.
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IT Decision Makers and Key Stakeholders at Agro Insumos
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Apps Being Evaluated by Agro Insumos Executives
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