Agroklub Technographics
Agroklub Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Agroklub and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Agroklub employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Agroklub has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2022, OpenX OpenAudience for Digital Advertising Platform in 2022, Hetzner for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Agroklub is running and its propensity to invest more and deepen its relationship with GumGum , OpenX Software , Criteo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Agroklub revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Agroklub intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Agroklub Tech Stack and Enterprise Applications
Agroklub AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Agroklub implemented GumGum on its public website. The deployment uses the GumGum Artificial Intelligence Marketing solution to introduce contextual advertising and content intelligence capabilities into Agroklub's digital presence, supporting the company’s communications and marketing functions on the corporate site.
The implementation is a site-level integration of GumGum consistent with typical Artificial Intelligence Marketing deployments, leveraging on-page content analysis, contextual targeting, and image-based content classification to influence ad placement and content personalization. Configuration work centered on web tag installation, page-level taxonomy and content classification, and marketing workflow instrumentation operated by Agroklub’s internal marketing team, with governance and controls applied at the website content and campaign configuration level.
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Agroklub CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenX Software | Legacy | OpenX OpenAudience | Digital Advertising Platform | CRM | n/a | 2022 | 2022 |
In 2022, Agroklub implemented OpenX OpenAudience on its website. OpenX OpenAudience is deployed as a Digital Advertising Platform to manage programmatic advertising, audience targeting and inventory monetization for the Croatian communications publisher.
The implementation centers on web tag integration of OpenX OpenAudience and configuration of audience segmentation, real-time bidding and ad delivery workflows. Configuration work included mapping first party audience signals to the platform, establishing ad serving rules and placement-level configuration for display inventory, and instrumenting reporting feeds for advertising and revenue operations.
Operational ownership sits with the site editorial and advertising workflows, with day to day ad operations and yield management conducted within the publisher team. Governance focused on tag management, consent-aware delivery and ongoing configuration of audience segments and pricing rules, aligning OpenX OpenAudience with Agroklub business functions in advertising, marketing and revenue operations.
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2018 | 2018 |
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Agroklub IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hetzner | Legacy | Hetzner | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020 Agroklub implemented Hetzner to provide Application Hosting and Computing Services for its public website. Agroklub operates agroklub.ba on Hetzner, aligning the Hetzner application with the company’s communications and web publishing business function within the Application Hosting and Computing Services category.
The implementation is a web-facing hosting configuration sized for a small organization, leveraging virtual server compute and storage provisioning and standard hosting controls that are typical of Application Hosting and Computing Services to deliver site content and media. Operational ownership is consolidated within Agroklub’s internal team, using Hetzner’s control plane for instance provisioning, DNS management, and routine infrastructure operations to support the website platform.
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Agroklub
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Agroklub Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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