Agua Magica Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Agua Magica and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Agua Magica employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Agua Magica has purchased the following applications: AccelPay for Payment Processing in 2023, Cloudinary DAM for Digital Asset Management in 2023, Shopify for eCommerce in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Agua Magica is running and its propensity to invest more and deepen its relationship with AccelPay , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Agua Magica revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Agua Magica intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AccelPay | Legacy | AccelPay | Payment Processing | ERP Financial Management | n/a | 2023 | 2023 |
In 2023, Agua Mágica began using AccelPay as its e-commerce / payments platform for U.S. direct to consumer mezcal sales, with an initial rollout in January 2023 to centralize order routing, fulfillment partner coordination, and customer support. The AccelPay application was implemented to consolidate checkout and payment processing while providing order orchestration capabilities consistent with e-commerce / payments platforms. Configuration focused on payment workflows, order routing rules, and fulfillment handoffs to external partners, reflecting category-aligned capabilities around cart checkout, payment processing, and fulfillment orchestration.
Operational coverage remained U.S.-only and the implementation supported Agua Mágica's DTC operations across its online storefront. Order-routing and fulfillment responsibilities were handled within the AccelPay configuration, and customer support workflows were centralized to surface order status and shipping updates. The AccelPay deployment increased online sales by 125% and improved conversion rates and shipping times, outcomes reported following the January 2023 rollout.
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Cloudinary | Legacy | Cloudinary DAM | Digital Asset Management | Content Management | n/a | 2023 | 2023 |
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Web Content Management | Content Management |
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2013 | 2013 |
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Partner Relationship Management | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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DDoS Protection | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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