AI Buyer Insights:

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

Agua Magica

n/a,
New York, x, NY,
United States

https://www.aguamagica.com/

n/a

Consumer Packaged Goods

Agua Magica Technographics

Agua Magica Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Agua Magica and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Agua Magica employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Agua Magica has purchased the following applications: AccelPay for Payment Processing in 2023, Cloudinary DAM for Digital Asset Management in 2023, Shopify for eCommerce in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Agua Magica is running and its propensity to invest more and deepen its relationship with AccelPay , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Agua Magica revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Agua Magica intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Agua Magica Tech Stack and Enterprise Applications

Agua Magica ERP

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
AccelPay	Legacy	AccelPay	Payment Processing	ERP	n/a	2023	2023	In 2023, Agua Mágica began using AccelPay as its e-commerce / payments platform for U.S. direct to consumer mezcal sales, with an initial rollout in January 2023 to centralize order routing, fulfillment partner coordination, and customer support. The AccelPay application was implemented to consolidate checkout and payment processing while providing order orchestration capabilities consistent with e-commerce / payments platforms. Configuration focused on payment workflows, order routing rules, and fulfillment handoffs to external partners, reflecting category-aligned capabilities around cart checkout, payment processing, and fulfillment orchestration. Operational coverage remained U.S.-only and the implementation supported Agua Mágica's DTC operations across its online storefront. Order-routing and fulfillment responsibilities were handled within the AccelPay configuration, and customer support workflows were centralized to surface order status and shipping updates. The AccelPay deployment increased online sales by 125% and improved conversion rates and shipping times, outcomes reported following the January 2023 rollout.
			Payment Processing	ERP		2022	2022
			Payment Processing	ERP		2022	2022
			Payment Processing	ERP		2023	2023
			Payment Processing	ERP		2023	2023

Agua Magica Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Cloudinary	Legacy	Cloudinary DAM	Digital Asset Management	Content Management	n/a	2023	2023
			Web Content Management	Content Management		2013	2013
			Web Content Management	Content Management		2020	2020

Agua Magica eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Shopify	Legacy	Shopify	eCommerce	eCommerce	n/a	2024	2024

Agua Magica CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Customer Data Platform	CRM		2022	2022
			Marketing Automation	CRM		2023	2023
			Partner Relationship Management	CRM		2022	2022
			Partner Relationship Management	CRM		2024	2024
			Tag Management	CRM		2021	2021

Agua Magica ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Performance Management	ITSM		2021	2021

Agua Magica PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Apps Development	PaaS		2020	2020
			Apps Development	PaaS		2021	2021

Agua Magica IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Hosting and Computing Services	IaaS		2013	2013
			Application Hosting and Computing Services	IaaS		2013	2013
			Application Hosting and Computing Services	IaaS		2014	2014
			Application Hosting and Computing Services	IaaS		2018	2018
			Application Hosting and Computing Services	IaaS		2020	2020
			Content Delivery Network	IaaS		2014	2014
			Content Delivery Network	IaaS		2018	2018
			Content Delivery Network	IaaS		2020	2020
			Content Delivery Network	IaaS		2018	2018
			Content Delivery Network	IaaS		2025	2025

Agua Magica CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			DDoS Protection	CyberSecurity		2019	2019
			Secure Sockets Layer (SSL)	CyberSecurity		2018	2018
			Secure Sockets Layer (SSL)	CyberSecurity		2020	2020
			Web Application Firewalls (WAF), Phishing Protection	CyberSecurity		2025	2025

IT Decision Makers and Key Stakeholders at Agua Magica

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Agua Magica Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Agua Magica IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Agua Magica digital transformation priorities and AI adoption trends.

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Agua Magica Technographics

Agua Magica is a Consumer Packaged Goods organization based in United States, with around 20 employees and annual revenues of $12.0 million.

Agua Magica operates a diverse technology stack with applications such as AccelPay, Cloudinary DAM and Shopify, covering areas like Payment Processing, Digital Asset Management and eCommerce.

Agua Magica has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as AccelPay, Cloudinary and Shopify.

Agua Magica recently adopted applications including Cloudflare CDN in 2025, Cloudflare Bot Management in 2025 and Shopify in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Agua Magica’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Agua Magica’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Agua Magica technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.