Aha.Berth 2.Gmbh & Co. Technographics
Aha.Berth 2.Gmbh & Co. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aha.Berth 2.Gmbh & Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4 Aha.Berth 2.Gmbh & Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aha.Berth 2.Gmbh & Co. has purchased the following applications: Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2018, Usercentrics Consent Management Platform (CMP) for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aha.Berth 2.Gmbh & Co. is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Brevo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aha.Berth 2.Gmbh & Co. revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aha.Berth 2.Gmbh & Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aha.Berth 2.Gmbh & Co. Tech Stack and Enterprise Applications
Aha.Berth 2.Gmbh & Co. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Aha.Berth 2.Gmbh & Co. implemented Microsoft 365 for Collaboration to establish a cloud-first productivity and communications platform for its four-person distribution business. The deployment was provisioned as a single Microsoft 365 tenant with core Collaboration capabilities enabled, including Exchange Online for email, Microsoft Teams for real-time communication, and SharePoint Online and OneDrive for centralized document storage and team collaboration.
Operational coverage was company-wide, supporting sales, order processing, and administrative functions through centralized identity and access management using Azure Active Directory accounts for each employee. Configuration focused on mailbox hosting, shared document libraries, team channels, and basic administration controls, with role-based user provisioning and external sharing policies to govern collaboration and content access within the small organizational footprint.
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Aha.Berth 2.Gmbh & Co. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Aha.Berth 2.Gmbh & Co. implemented Hotjar as a Customer Experience tool on its public storefront easylife.de. The deployment targeted front end behavioral instrumentation for a four person distribution business based in Germany, embedding Hotjar tracking snippets in page templates and checkout flows to collect qualitative session data.
Hotjar was configured to capture session recordings, heatmaps, form analytics, conversion funnels, and on‑site feedback surveys to support e‑commerce and marketing decision making. Operational responsibility was kept narrow, with administrative access and reporting consumed by marketing and customer experience stakeholders, and privacy controls and cookie consent settings adjusted to reflect German data protection expectations.
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Marketing Automation | CRM |
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2019 | 2019 |
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Aha.Berth 2.Gmbh & Co. TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Usercentrics | Legacy | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
In 2021, Aha.Berth 2.Gmbh & Co. implemented Usercentrics Consent Management Platform (CMP) under the Governance, Risk and Compliance category to manage consent capture on its public website https://www.easylife.de/. The deployment was web centric and sized for a small German distribution business, focusing on centralized consent capture for the single-domain ecommerce presence.
The implementation leveraged core Usercentrics Consent Management Platform (CMP) capabilities, including a configurable consent banner, a customer preference center, a consent repository for audit-ready records, and consent logging for regulatory traceability. Configuration work emphasized cookie categorization, consent string issuance, and administration via the CMP console to allow policy updates and retention settings without code changes.
Operational scope included marketing, ecommerce operations and legal compliance within the German entity, with governance implemented through defined CMP administrator roles and documented consent handling workflows. The rollout was limited to the public site and did not indicate multi-site or multi-region architecture.
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Aha.Berth 2.Gmbh & Co. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Aha.Berth 2.Gmbh & Co.
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Apps Being Evaluated by Aha.Berth 2.Gmbh & Co. Executives
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