Eastleigh, SO53 2PZ,
United Kingdom
Ahmad Tea Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ahmad Tea and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 79 Ahmad Tea employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ahmad Tea has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, InBrief EffiCRM Loyalty for CRM, Customer Loyalty in 2019, Kissflow Project for Project Portfolio Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ahmad Tea is running and its propensity to invest more and deepen its relationship with Cisco Systems , Zoom Video Communications , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ahmad Tea revenues, which have grown to $49.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ahmad Tea intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| InBrief | Legacy | InBrief EffiCRM Loyalty | CRM, Customer Loyalty | CRM | InBrief | 2019 | 2019 |
In 2019, Ahmad Tea implemented InBrief EffiCRM Loyalty to operate a long term FMCG loyalty programme targeting the Russian market. The deployment was delivered by InBrief and used InBrief EffiCRM Loyalty in the CRM,Customer Loyalty category to centralize membership registration, offer management, and campaign orchestration for Russia.
The implementation emphasized deep analytics and personalization capabilities, using behavioral segmentation and predictive scoring to generate personalized promo offers. InBrief EffiCRM Loyalty provided automated trigger communications and campaign automation, enabling configured workflows for welcome journeys, event triggers, and segmented promotional blasts typical of CRM and customer loyalty systems.
Operational scope focused on Ahmad Tea Russia, driving registrations and program participation across the FMCG channel, with marketing and CRM operations as primary business functions. The technical footprint prioritized analytics driven offer generation and automated customer communication orchestration, while specific third party system integrations were not specified in the source.
Governance and campaign control were implemented through centralized campaign management and rule based trigger governance, with analytics informing offer eligibility and personalization rules. The solution delivered up to 36% conversion on personal offers and substantially increased registrations and campaign participation in the Russian market, outcomes reported by InBrief following the rollout.
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Marketing Automation | CRM |
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2017 | 2017 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kissflow | Legacy | Kissflow Project | Project Portfolio Management | PPM | n/a | 2019 | 2019 |
In 2019, Ahmad Tea implemented Kissflow Project to replace paper workflows across sales, marketing, HR and finance. The deployment centralized process automation under the Project Portfolio Management category and brought more than 30 automated processes into production, eliminating paper intake and manual approval steps across functions.
Kissflow Project was configured to run automated process flows and to expose Kissflow Boards for task and project style work management. Kissflow Boards are used to manage Kissflow rollouts and to handle graphic design requests, indicating adoption of board based project management features for request intake, task tracking and cross functional visibility.
Operational coverage explicitly includes sales, marketing, HR and finance, with the platform serving as the primary system for automated workflows and intake. Governance was reinforced through centralized process ownership in the Kissflow platform and the use of Boards to coordinate rollouts, improving visibility and accessibility of requests and status across departments.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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