Ahmad Tea
Ahmad Tea Estate,
Eastleigh, SO53 2PZ,
United Kingdom
Eastleigh, SO53 2PZ,
United Kingdom
44 23 8027-8900
Consumer Packaged Goods
Ahmad Tea Technographics
Ahmad Tea Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ahmad Tea and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 79 Ahmad Tea employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ahmad Tea has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, InBrief EffiCRM Loyalty for CRM, Customer Loyalty in 2019, Kissflow Project for Project Portfolio Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ahmad Tea is running and its propensity to invest more and deepen its relationship with Cisco Systems , Zoom Video Communications , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ahmad Tea revenues, which have grown to $49.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ahmad Tea intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ahmad Tea Tech Stack and Enterprise Applications
Ahmad Tea Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Ahmad Tea deployed Cisco Webex Meetings on its website to provide Audio Video and Web Conferencing for internal collaboration and external customer engagement. The deployment surfaces Cisco Webex Meetings through website-embedded join flows and public meeting links to simplify access for employees and external participants.
The implementation leverages cloud-hosted conferencing infrastructure combined with browser-based join capabilities and native clients, enabling video conferencing, screen sharing, recording, host controls, and participant management as core functional modules. Standard category-aligned features such as meeting scheduling, attendee controls, and meeting security are used to support sales calls, supplier meetings, and internal team stand ups. Cisco Webex Meetings is described as the primary application for synchronous collaboration across Ahmad Tea.
Operational governance is organized around centralized administrative configuration of user accounts and meeting policies within the Webex administration console, with IT managing access and security settings. Rollout scope is focused on corporate teams and external stakeholders given the company size, with the website embedding serving as the primary access point for external meeting participants. The narrative focuses on the structural deployment of Cisco Webex Meetings as the Audio Video and Web Conferencing solution for Ahmad Tea.
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Ahmad Tea CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| InBrief | Legacy | InBrief EffiCRM Loyalty | CRM, Customer Loyalty | CRM | InBrief | 2019 | 2019 |
In 2019, Ahmad Tea implemented InBrief EffiCRM Loyalty to operate a long term FMCG loyalty programme targeting the Russian market. The deployment was delivered by InBrief and used InBrief EffiCRM Loyalty in the CRM,Customer Loyalty category to centralize membership registration, offer management, and campaign orchestration for Russia.
The implementation emphasized deep analytics and personalization capabilities, using behavioral segmentation and predictive scoring to generate personalized promo offers. InBrief EffiCRM Loyalty provided automated trigger communications and campaign automation, enabling configured workflows for welcome journeys, event triggers, and segmented promotional blasts typical of CRM and customer loyalty systems.
Operational scope focused on Ahmad Tea Russia, driving registrations and program participation across the FMCG channel, with marketing and CRM operations as primary business functions. The technical footprint prioritized analytics driven offer generation and automated customer communication orchestration, while specific third party system integrations were not specified in the source.
Governance and campaign control were implemented through centralized campaign management and rule based trigger governance, with analytics informing offer eligibility and personalization rules. The solution delivered up to 36% conversion on personal offers and substantially increased registrations and campaign participation in the Russian market, outcomes reported by InBrief following the rollout.
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Marketing Automation | CRM |
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2017 | 2017 |
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Ahmad Tea PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kissflow | Legacy | Kissflow Project | Project Portfolio Management | PPM | n/a | 2019 | 2019 |
In 2019, Ahmad Tea implemented Kissflow Project to replace paper workflows across sales, marketing, HR and finance. The deployment centralized process automation under the Project Portfolio Management category and brought more than 30 automated processes into production, eliminating paper intake and manual approval steps across functions.
Kissflow Project was configured to run automated process flows and to expose Kissflow Boards for task and project style work management. Kissflow Boards are used to manage Kissflow rollouts and to handle graphic design requests, indicating adoption of board based project management features for request intake, task tracking and cross functional visibility.
Operational coverage explicitly includes sales, marketing, HR and finance, with the platform serving as the primary system for automated workflows and intake. Governance was reinforced through centralized process ownership in the Kissflow platform and the use of Boards to coordinate rollouts, improving visibility and accessibility of requests and status across departments.
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Ahmad Tea IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Ahmad Tea CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Ahmad Tea
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Ahmad Tea Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ahmad Tea IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ahmad Tea digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Ahmad Tea Technographics
Ahmad Tea is a Consumer Packaged Goods organization based in United Kingdom,
with around 79 employees and annual revenues of $49.5 million.
Ahmad Tea operates a diverse technology stack with applications such as
Cisco Webex Meetings, InBrief EffiCRM Loyalty and Kissflow Project,
covering areas like Audio Video and Web Conferencing, CRM, Customer Loyalty and Project Portfolio Management.
Ahmad Tea has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, InBrief and Kissflow.
Ahmad Tea recently adopted applications including
Slack Connect in 2022, Microsoft 365 in 2022 and Microsoft Azure Cloud Services in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ahmad Tea’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ahmad Tea’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ahmad Tea technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.