Wigan, WN6 0XQ,
United Kingdom
Ainscough Crane Hire Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ainscough Crane Hire and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 802 Ainscough Crane Hire employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ainscough Crane Hire has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2019, Zellis ResourceLink HR for Core HR in 2024, To-Increase DynaRent Solutions Suite for Lease Management, Rental Management System in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ainscough Crane Hire is running and its propensity to invest more and deepen its relationship with Microsoft , Zellis , To-Increase or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ainscough Crane Hire revenues, which have grown to $122.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ainscough Crane Hire intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zellis | Legacy | Zellis ResourceLink HR | Core HR | HCM | n/a | 2024 | 2024 |
In 2024, Ainscough Crane Hire engaged Zellis to conduct a targeted HR System Review of Zellis ResourceLink HR within its Core HR estate to validate configuration, identify optimisation opportunities, and improve workforce management. Ainscough Crane Hire is the UK lifting solutions provider operating the largest crane fleet in the UK, and the review was scoped to ensure the existing Zellis HR and payroll footprint was being used to full effect across people operations.
The review covered functional modules and capabilities of Zellis ResourceLink HR including HCM AIR, HCM Cloud, AI for HR and Payroll, Workforce Management, Reporting and Analytics, Equal Pay Audits and Gender Pay Gap Reporting, Payroll Software, Managed Payroll Services, Financial Wellbeing, and Faster Payments. The assessment focused on configuration alignment, role-based access and workflows for HR and payroll processing, optimisation of workforce management rules, and improved reporting models to support operational decision-making.
Operational coverage targeted HR and payroll functions and their downstream impact on finance and site operations across the UK business, with the review producing a prioritized set of configuration and process actions. Governance recommendations emphasized tighter controls around payroll and statutory reporting, standardized reporting and analytics consumption for HR leaders, and process restructuring to support equal pay and gender pay gap audit requirements.
The outcomes reported from the Zellis HR System Review included improved efficiency across HR and payroll processes, better use of reporting and analytics for decision-making, enhanced compliance with regulatory requirements, and boosted productivity and employee experience. The review delivered actionable insights to enable Ainscough Crane Hire to more fully leverage Zellis ResourceLink HR and support longer term people and operational objectives.
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Employee Self Service | HCM |
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2024 | 2024 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| To-Increase | Legacy | To-Increase DynaRent Solutions Suite | Lease Management, Rental Management System | ERP Services and Operations | n/a | 2018 | 2019 |
In 2018, Ainscough Crane Hire implemented To-Increase DynaRent Solutions Suite as its core rental platform. The deployment targeted Ainscough's 30 UK depots and its 400 crane fleet, and it centralized rental, maintenance, sales, and finance workflows to support business functions across operations and commercial teams, using the solution as a Lease Management,Rental Management System integrated with Microsoft Dynamics 365 F&SCM.
The To-Increase DynaRent Solutions Suite was configured to synchronize rental, finance, sales, and maintenance data on a single platform, providing real-time visibility into asset status and availability. Functional capabilities implemented include fleet status monitoring and tracking, utilization monitoring, pricing and billing controls, customer interaction tracking, and sales opportunity conversion workflows that feed commercial decision making.
Architecturally the solution was implemented as DynaRent for Microsoft Dynamics 365 F&SCM, aligning rental transaction and asset master data with the ERP financial and supply chain model to enable real-time planning of equipment delivery and operational scheduling. The deployment consolidated operational data from depot locations into a unified data model, enabling planners and field teams to view asset location, maintenance state, and rental bookings in one system.
Governance and process changes focused on improving collaboration between sales, maintenance, rental, and finance teams through a single source of truth for fleet and commercial data. Reported benefits from the implementation include more efficient crane planning and movement, improved utilization monitoring, insight into profitable jobs and crane sizes, pricing visibility, complete customer interaction histories, higher opportunity conversion into sales, and increased crane availability for customers.
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Rental Management System | ERP Services and Operations |
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2019 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2015 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2022 | 2022 |
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Call Center | CRM |
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2022 | 2022 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, Sales Engagement | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2024 | 2024 |
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