Nottingham, NG10 5QG,
United Kingdom
Air IT Technographics
Air IT Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Air IT and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Air IT employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Air IT has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2022, CallRail Call Tracking for Call Tracking and Recording in 2021, LogMeIn GoToMyPC for Remote Monitoring and Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Air IT is running and its propensity to invest more and deepen its relationship with HubSpot , CallRail , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Air IT revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Air IT intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Air IT Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Air IT implemented Hubspot Live Chat on its public website to add real time customer engagement and lead capture capabilities. Air IT deployed Hubspot Live Chat within the Chatbots and Conversational AI category to support customer service and sales enablement, positioning the application as the primary conversational channel on the company website.
The implementation focused on embedding the Hubspot Live Chat widget in web pages, configuring conversational flows and canned responses, and enabling contact capture and qualification workflows typical of chatbots and conversational AI. Hubspot Live Chat was configured to route inbound chats to a shared conversation inbox and to apply routing rules and simple automation for initial triage, aligning chat interactions with customer engagement and lead management processes.
Operational coverage centered on web channel handling for UK customers, with ownership assigned to sales and support teams for day to day chat handling and escalation. Governance changes included formalizing chat response responsibilities, setting handoff rules from chat to email or phone, and documenting chat operating procedures to ensure consistent handling across the organization.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2021 | 2021 |
In 2021, Air IT implemented CallRail Call Tracking on their website, deploying the CallRail Call Tracking application to capture and attribute inbound phone leads. The implementation is aligned with the Call Tracking and Recording category and was scoped to support marketing and sales lead attribution from digital channels to telephone interactions.
Deployment used a web-embedded tracking script with dynamic number insertion to assign trackable numbers by campaign, enabling call routing, call recording, and call analytics for session-level attribution. Functional configuration focused on call routing rules, recording retention and access, and analytics dashboards, with governance oriented around attribution rules and dashboard access for marketing and sales teams on Air ITs United Kingdom website.
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CRM | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | LogMeIn GoToMyPC | Remote Monitoring and Management | ITSM | n/a | 2020 | 2020 |
In 2020, Air IT implemented LogMeIn GoToMyPC for Remote Monitoring and Management on its website. The deployment provided a web-accessible remote access layer to support IT support and managed services workflows across the companys United Kingdom operations, enabling remote connectivity between Air IT engineers and client or internal endpoints. The application name LogMeIn GoToMyPC is exposed via the corporate support portal and was scoped to provide remote desktop sessions and unattended access for service delivery and troubleshooting.
Configuration emphasized common Remote Monitoring and Management capabilities including remote desktop control, file transfer, session recording and logging, and centralized user account administration with role based controls. The implementation narrative indicates website integration as the primary operational entry point, with governance focused on administrator provisioning, session audit trails, and role segregation to align remote support workflows with service desk operations. This architecture supports Air ITs IT support, break fix, and managed services functions through LogMeIn GoToMyPC.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Backup as a Service (BaaS) | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Air IT
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Air IT Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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