Air Malta Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Air Malta and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1419 Air Malta employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Air Malta has purchased the following applications: Sabre Pricing and Revenue Optimization for Price Optimization in 2005, Microsoft 365 for Collaboration in 2015, Pimcore PIM for Product Information Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Air Malta is running and its propensity to invest more and deepen its relationship with SABRE , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Air Malta revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Air Malta intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | Sabre Pricing and Revenue Optimization | Price Optimization | ERP Services and Operations | n/a | 2005 | 2005 |
In 2005, Air Malta implemented Sabre Pricing and Revenue Optimization via Sabre's ASP hosting to introduce automated revenue management across its European routes. Air Malta deployed Sabre Pricing and Revenue Optimization in the Price Optimization category to support pricing and revenue management within the finance area.
The deployment used Sabre AirMax Revenue Manager and Low Fares Manager as primary modules, with configuration focused on automated seat-pricing and inventory allocation. Functional capabilities implemented included demand-driven fare optimization, fare class inventory control, and automated low-fare monitoring to inform pricing decisions.
The solution was hosted through Sabre's ASP architecture, centralizing the revenue-management application and workflows off-premises while operating across the carrier's European route network. Operational scope covered finance and commercial revenue teams, aligning pricing, inventory allocation, and revenue management workflows.
The 2005 agreement explicitly highlighted expected cost reductions and revenue improvements from using hosted Sabre revenue-management modules such as AirMax and Low Fares Manager. Governance emphasis in rollout centered on standardizing pricing rules and automating inventory decisions to support seat-pricing consistency across routes.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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|
|
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Collaboration | Collaboration |
|
2022 | 2022 |
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Collaboration | Collaboration |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pimcore Software | Legacy | Pimcore PIM | Product Information Management | eCommerce | n/a | 2021 | 2021 |
In 2021, Air Malta deployed Pimcore PIM as its Product Information Management solution on its website. The implementation is configured to centralize product and service catalog data and to publish structured product content directly to the Air Malta website using Pimcore PIM.
Configuration and functional modules include product data modeling, classification, attribute enrichment, digital asset linkage, content staging, and multi-channel publishing workflows consistent with Product Information Management capabilities. Operational coverage focuses on website product pages and content workflows supporting merchandising and digital content teams, with role based governance and content review processes to control product information published to the site.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Marketing Automation | CRM |
|
2020 | 2020 |
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Marketing Automation | CRM |
|
2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
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Tag Management | CRM |
|
2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2013 | 2013 |
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Transactional Email | PaaS |
|
2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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