Almaty, 50057,
Kazakhstan
Airba Fresh Kazakhstan Technographics
Airba Fresh Kazakhstan Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Airba Fresh Kazakhstan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Airba Fresh Kazakhstan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Airba Fresh Kazakhstan has purchased the following applications: Retano ERP for Retail Management in 2023, Retano Loyalty and CRM for CRM, Customer Loyalty in 2022, Atlassian Confluence for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Airba Fresh Kazakhstan is running and its propensity to invest more and deepen its relationship with Retano , Atlassian , CKSource or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Airba Fresh Kazakhstan revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Airba Fresh Kazakhstan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Airba Fresh Kazakhstan Tech Stack and Enterprise Applications
Airba Fresh Kazakhstan ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Retano | Legacy | Retano ERP | Retail Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 Airba Fresh Kazakhstan implemented Retano ERP as part of a suite that included Retano e-commerce and Retano Loyalty&CRM, deploying a Retail Management solution to support its mobile app, online ordering, dark store operations and a physical store. The implementation targeted the Kazakhstan business and aligned retail operations across digital and physical channels for this foodtech startup.
The deployment of Retano ERP concentrated on merchandising, inventory management, order management, production workflows and loyalty processes, combining core Retail Management capabilities with customer relationship and campaign management. Configuration focused on unified product catalog and inventory visibility, order orchestration across channels, production order flows for dark store fulfillment and loyalty data capture for personalized campaigns.
Integrations tied Retano ERP to the mobile app, online ordering frontend and in store point of sale, and linked customer profiles into Retano Loyalty&CRM to feed personalized loyalty campaigns. Rollout covered omni channel operations across the mobile, e commerce, dark store and physical store touch points, and was presented by Retano as enabling omnichannel operations and personalized loyalty campaigns for the Kazakhstan business.
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Airba Fresh Kazakhstan CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Retano | Legacy | Retano Loyalty and CRM | CRM, Customer Loyalty | CRM | n/a | 2022 | 2022 |
In 2022, Airba Fresh Kazakhstan implemented Retano Loyalty and CRM for CRM,Customer Loyalty to centralize loyalty and CRM capabilities and support marketing driven customer engagement. The Retano Loyalty and CRM deployment focused on omnichannel engagement across the company mobile app and its offline store, instrumenting cashback, welcome-bonus and personalized offer capabilities.
Implementation emphasized CRM and loyalty functional modules, specifically campaign segmentation automation, targeted push notifications, cashback mechanics and welcome-bonus workflows. Configuration work included rule based personalization, campaign scheduling and automated segmentation to drive targeted offers against customer profiles and transaction events.
Operational integration linked mobile app identity and in-store transaction capture into a unified loyalty ledger to maintain balances and offer entitlements across channels. The operational scope covered marketing, CRM and store operations teams, enabling omnichannel orchestration to synchronize offers and notifications between digital and physical touchpoints.
Governance and rollout centered on segmentation rules and offer management workflows to control campaign targeting and cashback issuance, with phased campaign orchestration to manage customer communications. The program explicitly aimed to automate campaign segmentation and improve repeat purchase behaviour through targeted push notifications and cashback mechanics.
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Airba Fresh Kazakhstan Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Confluence | Collaboration | Collaboration | n/a | 2021 | 2021 |
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Airba Fresh Kazakhstan Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2022 | 2022 |
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Airba Fresh Kazakhstan PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Project Portfolio Management | PPM |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Airba Fresh Kazakhstan
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Airba Fresh Kazakhstan Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||