Airtable
799 Market Street, 8th Floor,
San Francisco, 94103, CA,
United States
San Francisco, 94103, CA,
United States
1 415-200-2040
Professional Services
Airtable Technographics
Airtable Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Airtable and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Airtable employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Airtable has purchased the following applications: Stripe Payments for Payment Processing in 2021, One Model People Analytics for Workforce Analytics in 2018, Drift AI Chatbot for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Airtable is running and its propensity to invest more and deepen its relationship with Stripe , One Model , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Airtable revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Airtable intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Airtable Tech Stack and Enterprise Applications
Airtable ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Airtable implemented Stripe Payments on its website to handle Payment Processing for customer transactions. The deployment concentrated on web based checkout and customer facing payment flows, embedding Stripe Payments into site front end components and server side payment endpoints to capture card and alternative payment details. This established Stripe Payments as the centralized payment processing layer for Airtable's online revenue capture.
The integration leverages standard Payment Processing capabilities such as card tokenization, hosted checkout and webhook based event notifications to orchestrate payment lifecycle events and settlement. Operational scope covered ecommerce, finance and revenue operations teams, with governance focused on payment method configuration, dispute handling workflows and access controls. Stripe Payments was configured to support transaction orchestration and reconciliation processes on Airtable's website.
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Airtable HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| One Model | Legacy | One Model People Analytics | Workforce Analytics | HCM | n/a | 2018 | 2018 |
In 2018, Airtable implemented One Model People Analytics for Workforce Analytics to centralize people data and reporting across the organization. The One Model People Analytics deployment is listed on the vendor site, identifying Airtable as a customer and indicating adoption by the 700-employee professional services firm.
The implementation focused on standard Workforce Analytics capabilities, deploying One Model People Analytics to support centralized HR data modeling, consolidated metric definitions, and role based dashboards for headcount and attrition analysis, workforce segmentation, and organizational modeling. Configuration work emphasized semantic metric standardization and dashboarding to support People Operations and HR as primary business functions, aligning reporting constructs to those teams' operational workflows.
Governance and operating cadence centered on establishing a single source of truth for people metrics, with defined data stewardship and access controls to govern reporting and analytics use. The narrative positions Airtable One Model People Analytics Workforce Analytics People Operations as a consolidated people analytics capability for HR reporting and planning without naming specific integration vendors or implementation partners.
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Airtable AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Airtable deployed Drift AI Chatbot on their website. Airtable implemented Drift AI Chatbot, in the Chatbots and Conversational AI category, to provide a customer facing conversational layer that supports sales and customer support functions by capturing leads and qualifying inbound inquiries.
The implementation concentrated on embedding the Drift AI Chatbot as a web chat widget and configuring conversation flows, intent recognition, and automated reply logic within Drift AI Chatbot to surface relevant information and collect contact data. Operational scope centered on public web properties and pre sales and support touchpoints, with governance assigned to marketing and customer support teams for monitoring, iterative tuning, and escalation to human agents when required.
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Airtable Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Airtable Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Airtable CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation, Sales Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Airtable ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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Airtable TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Airtable PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2016 | 2016 |
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Apps Development | PaaS |
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2019 | 2019 |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Airtable IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Airtable CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Airtable
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Senior Customer Success Manager | Manager | Customer Service | |
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Senior Director of Customer Success | Director | Customer Service | |
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Manager, Customer Success | Manager | Customer Service | |
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Apps Being Evaluated by Airtable Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Airtable IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Airtable digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Airtable Technographics
Airtable is a Professional Services organization based in United States,
with around 700 employees and annual revenues of $200.0 million.
Airtable operates a diverse technology stack with applications such as
Stripe Payments, One Model People Analytics and Drift AI Chatbot,
covering areas like Payment Processing, Workforce Analytics and Chatbots and Conversational AI.
Airtable has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, One Model and Drift.
Airtable recently adopted applications including
6sense Account Engagement Platform in 2022, Intelligize in 2022 and Stripe Payments in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Airtable’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Airtable’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Airtable technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.