Seattle, 98106, WA,
United States
Alaska Marine Lines Technographics
Alaska Marine Lines Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alaska Marine Lines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 110 Alaska Marine Lines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alaska Marine Lines has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, Feedbackify for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alaska Marine Lines is running and its propensity to invest more and deepen its relationship with Oracle , Feedbackify , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alaska Marine Lines revenues, which have grown to $11.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alaska Marine Lines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alaska Marine Lines Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016, Alaska Marine Lines implemented Oracle NetSuite ERP. The deployment focused on the company finance and accounting stack under the ERP Financial category to centralize core financial processes for the transportation business.
Deployment used Oracle NetSuite ERP as a cloud-hosted SaaS financial system, configured for core modules such as General Ledger, Accounts Payable, Accounts Receivable, Fixed Assets, and Financial Reporting, with multi-entity accounting and bank reconciliation workflows enabled to support maritime billing and intercompany bookkeeping. Configuration work included a standardized chart of accounts, period close sequencing, and role-based access controls to enforce segregation of duties across accounting and finance teams. Operational coverage emphasized finance, accounting, and treasury functions within Alaska Marine Lines, with process automation applied to invoice processing and close orchestration consistent with ERP Financial practices.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Feedbackify | Legacy | Feedbackify | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Alaska Marine Lines deployed Feedbackify on its public website. The implementation aligns with Customer Experience use cases for onsite feedback capture and user sentiment collection across digital touchpoints.
Feedbackify is configured as client side feedback instrumentation, implemented through onsite widgets and configurable forms to capture user comments, ratings, and structured responses. Configuration emphasizes service experience and website usability feedback, with categorical tagging and notification workflows used to surface issues to internal teams and prioritize follow up.
Operational scope is focused on the Alaska Marine Lines website, supporting customer service, digital and marketing functions in triage, issue tracking, and content or process adjustments. Governance centers on page level targeting and form configuration managed by the digital team, while Feedbackify feeds structured feedback to stakeholders for ongoing case handling and experience improvement efforts.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Alaska Marine Lines
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Alaska Marine Lines Executives
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