ALD Automotive Brazil
Apeninos Street number 222 - 10Aº floor Aclimacao,
Sao Paulo, x,
Brazil
Sao Paulo, x,
Brazil
55 11 3147-4710
Automotive
ALD Automotive Brazil Technographics
ALD Automotive Brazil Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ALD Automotive Brazil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 ALD Automotive Brazil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ALD Automotive Brazil has purchased the following applications: Infor SunSystems for ERP Financial in 2011, DNN Evoq Content for Web Content Management in 2014, Oracle Marketing Cloud (Eloqua) for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ALD Automotive Brazil is running and its propensity to invest more and deepen its relationship with Infor , DotNetNuke , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ALD Automotive Brazil revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ALD Automotive Brazil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ALD Automotive Brazil Tech Stack and Enterprise Applications
ALD Automotive Brazil ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2011 | 2012 |
In 2011, ALD Automotive Brazil implemented Infor SunSystems as its ERP Financial solution across ALD subsidiaries. The deployment established Infor SunSystems as the central ERP Financial backbone for finance and statutory reporting across the group.
The engagement handled the implementation of a fiscal module for ALD Brazil, configured to support local tax calculation, fiscal reporting and compliance workflows. Implementation work centered on core enterprise financial capabilities within Infor SunSystems, including general ledger, accounts payable, accounts receivable and statutory reporting, with configuration and automation of fiscal controls to align with Brazilian regulatory requirements.
Work also included ensuring the implementation of SunSystems in other ALD subsidiaries and monitoring the migration of ALD European subsidiaries to the SEPA norms, creating cross-border coordination between Brazilian and European finance teams. Governance focused on centralized financial controls and process alignment, with rollout coordination to synchronize fiscal reporting, treasury interactions and compliance practices across jurisdictions.
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ALD Automotive Brazil Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DotNetNuke | Legacy | DNN Evoq Content | Web Content Management | Content Management | n/a | 2014 | 2014 |
In 2014, ALD Automotive Brazil deployed DNN Evoq Content to manage its corporate website and external customer portals. ALD Automotive Brazil implemented DNN Evoq Content, a Web Content Management application, to centralize content publishing and editorial control for the Brazil site.
The implementation focused on core Web Content Management capabilities including role based authoring, page templates, media asset management and scheduled publishing. DNN Evoq Content was configured for modular page composition, content localization and editorial workflows to enable marketing and communications teams to create, review and publish content without developer intervention.
Operational coverage centered on corporate marketing and customer facing digital channels in Brazil, supporting editorial teams and site administrators across the organization. Deployment architecture followed a web facing CMS model, with staging and production content lifecycles controlled through the DNN Evoq Content platform.
Governance was structured around centralized editorial roles, approval workflows and template governance to enforce brand consistency and content standards. The implementation emphasized process driven publishing and role based permissions to reduce friction between marketing, communications and site operations.
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ALD Automotive Brazil CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, ALD Automotive Brazil implemented Oracle Marketing Cloud (Eloqua) as its Marketing Automation platform and embedded Eloqua on its public website to capture and orchestrate digital leads. The deployment used Oracle Marketing Cloud (Eloqua) to instrument web forms and tracking, positioning the application as the primary Marketing Automation layer for campaign execution and contact lifecycle management.
Configuration focused on standard Marketing Automation functional modules, including email marketing and campaign orchestration, lead capture via web forms and tracking scripts, lead scoring and segmentation, and landing page workflows. Implementation work emphasized template-driven campaign builds, automated nurture sequences, and integration-ready data flows to support lead qualification and handoff processes to downstream systems.
Operationally the deployment covered ALD Automotive Brazil's marketing organization and external digital channels, with governance established around campaign approval workflows, centralized marketing operations for template and asset management, and documented lead routing procedures. The configuration and governance narrative positions Oracle Marketing Cloud (Eloqua) as the system of record for digital campaign activity and inbound lead orchestration within the company’s Brazil operations.
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ALD Automotive Brazil IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at ALD Automotive Brazil
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CFO | CXO | Finance | |
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CIO Latin America | CXO | IT | |
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Operations Director | Director | Finance | |
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Apps Being Evaluated by ALD Automotive Brazil Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ALD Automotive Brazil IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ALD Automotive Brazil digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ALD Automotive Brazil Technographics
ALD Automotive Brazil is a Automotive organization based in Brazil,
with around 500 employees and annual revenues of $100.0 million.
ALD Automotive Brazil operates a diverse technology stack with applications such as
Infor SunSystems, DNN Evoq Content and Oracle Marketing Cloud (Eloqua),
covering areas like ERP Financial, Web Content Management and Marketing Automation.
ALD Automotive Brazil has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, DotNetNuke and Oracle.
ALD Automotive Brazil recently adopted applications including
Cloudflare CDN in 2020, Oracle Marketing Cloud (Eloqua) in 2017 and OVHcloud in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ALD Automotive Brazil’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ALD Automotive Brazil’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ALD Automotive Brazil technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.