Alestra
Av Lazaro Cardenas 2321-Piso 3, Residencial San Agustin 1er Sector,
Mexico City, 66260,
Mexico
Mexico City, 66260,
Mexico
52 800 801 0000
Professional Services
Alestra Technographics
Alestra Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alestra and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 Alestra employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alestra has purchased the following applications: NetCracker Technology Digital Business Enablement for OSS/BSS in 2015, Hubspot CRM for CRM in 2017, Intuit Mailchimp Mandrill for Transactional Email in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alestra is running and its propensity to invest more and deepen its relationship with NEC Corporation , HubSpot , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alestra revenues, which have grown to $450.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alestra intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alestra Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NEC Corporation | Legacy | NetCracker Technology Digital Business Enablement | OSS/BSS | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Alestra went into production with NetCracker Technology Digital Business Enablement, deploying the Netcracker Revenue Management solution within its OSS/BSS environment. The implementation targeted revenue management and billing consolidation to reduce overall TCO by eliminating customizations built around its existing billing platform.
The NetCracker Technology Digital Business Enablement deployment centralized billing, rating and charging processes, instituting a function-rich revenue management module to streamline billing operations and accelerate service monetization. Configuration emphasized flexible parameterization rather than code-level customizations to support faster productization and operational agility in billing lifecycle workflows.
Operational scope covered support for new service categories including mobile, security and virtual desktop offerings, while continuing to support Alestra's wireline business as it expanded its portfolio. Integrations focused on unifying charging, rating and billing flows across product teams and billing operations to shorten time-to-market for new services.
Governance and rollout proceeded to production with an emphasis on consolidating systems and centralizing revenue management functions, enabling Alestra to scale revenue operations with new market strategies without compromising service responsiveness. The NetCracker Technology Digital Business Enablement implementation is positioned to accelerate launches of new products swiftly and efficiently while supporting existing offerings, streamlining operations and reducing total cost of ownership.
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OSS/BSS | ERP Services and Operations |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2017 | 2017 |
In 2017 Alestra implemented Hubspot CRM as its CRM to centralize inbound lead capture and contact management. The deployment is anchored on using HubSpot on their website to capture leads, track visitor behavior, and populate contact records into the Hubspot CRM system.
Alestra configured Hubspot CRM to support core contact and lead management, deal pipeline management, activity logging, and web form lead capture, aligning CRM objects to sales opportunity workflows common in professional services. The implementation leverages Hubspot CRM capabilities for marketing lead capture and basic sales automation to standardize qualification and handoff processes between marketing and sales.
Operational coverage focuses on sales and marketing functions across Alestra's Mexico operations, with the website integration serving as the primary inbound lead source. Governance emphasized centralized contact data, defined lead routing rules, and sales process standardization, while ongoing use continues through embedded HubSpot site tracking and form submissions.
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2021 | 2021 |
In 2021, Alestra deployed Intuit Mailchimp Mandrill to manage transactional email traffic originating from its public website. The deployment designates Intuit Mailchimp Mandrill as the Transactional Email platform for system-generated and customer-facing messages on Alestra.mx.
Intuit Mailchimp Mandrill was configured to support template-driven transactional workflows, leveraging standard API and SMTP integration methods to deliver event-triggered emails, manage variable content templates, and enforce suppression lists and authentication controls such as DKIM and SPF for deliverability. Configuration work focused on message templating, routing rules, and deliverability monitoring, consistent with Transactional Email operational patterns.
Operational scope centers on Alestra’s website and related digital channels, with day to day governance assigned to digital operations and engineering teams in Mexico. Governance measures include template ownership, access controls, and monitoring processes for bounce and delivery events, with ongoing administration handled by the teams responsible for web and customer communications.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Alestra
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Apps Being Evaluated by Alestra Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alestra IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alestra digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Alestra Technographics
Alestra is a Professional Services organization based in Mexico,
with around 1800 employees and annual revenues of $450.0 million.
Alestra operates a diverse technology stack with applications such as
NetCracker Technology Digital Business Enablement, Hubspot CRM and Intuit Mailchimp Mandrill,
covering areas like OSS/BSS, CRM and Transactional Email.
Alestra has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as NEC Corporation, HubSpot and Intuit.
Alestra recently adopted applications including
Hubspot Marketing Automation in 2021, Intuit Mailchimp Mandrill in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alestra’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alestra’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alestra technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.