Stockholm, 111 48,
Sweden
Alfred Berg Asset Management Technographics
Alfred Berg Asset Management Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alfred Berg Asset Management and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 107 Alfred Berg Asset Management employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alfred Berg Asset Management has purchased the following applications: Hotjar for Customer Experience in 2020, Bloomberg AIM for Portfolio and Investment Management in 2017, Akamai CDN for Content Delivery Network in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alfred Berg Asset Management is running and its propensity to invest more and deepen its relationship with Contentsquare , Bloomberg , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alfred Berg Asset Management revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alfred Berg Asset Management intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alfred Berg Asset Management Tech Stack and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Alfred Berg Asset Management deployed Hotjar on its public website to capture on-page user behavior and surface qualitative signals for Customer Experience. Alfred Berg Asset Management Hotjar Customer Experience implementation focused on browser-based instrumentation to observe session interaction, enabling behavioral analytics for the firm’s digital channels. The deployment targeted pages on alfredberg.se to provide insight into site usability and content engagement for customer-facing web experiences.
The implementation used Hotjar’s client-side tracking snippet embedded in site templates, configured to collect heatmaps, session recordings, and on-site feedback and survey widgets, which are typical Customer Experience capabilities. Configuration emphasized sampling controls and data retention settings within Hotjar’s administrative console to manage captured sessions and align with regional privacy expectations. Operational scope is the corporate website, with governance centered on site-level configuration and administrative controls rather than cross-application integrations.
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Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bloomberg | Legacy | Bloomberg AIM | Portfolio and Investment Management | Investment Management | n/a | 2017 | 2017 |
In 2017, Alfred Berg Asset Management implemented Bloomberg AIM, adopting Bloomberg AIM as its Portfolio and Investment Management platform to centralize fund and mandate operations in Stockholm. The initial deployment emphasized investment risk monitoring and compliance oversight for managed funds and mandates, aligning the platform with the firm’s Risk and Investment Compliance functions.
Bloomberg AIM was configured to run the compliance and risk monitoring workflows that the Head of Risk maintains, specifically supporting monitoring of limits and rules for managed funds and mandates and in-depth analysis of investment risks in funds and mandates. Configuration work included the use of AIM’s compliance rules engine, risk analytics and portfolio management modules consistent with the Portfolio and Investment Management category, plus trade lifecycle and reporting capabilities to support fund governance.
Operational ownership resides in the Risk function, with the Head of Risk responsible for maintenance and adaptation of the risk monitoring system Bloomberg AIM and supervision of one Investment Compliance Officer. The platform also supports maintenance of the internal capital adequacy assessment process ICAAP and produces the investment and operational risk inputs required for reporting to the Board of Directors.
Governance has been structured around iterative rules maintenance and audit workflows, driven by risk analysts and compliance staff who perform system adaptations and operational risk analysis inside Bloomberg AIM. Ongoing system stewardship and configuration changes are handled internally, reflecting a continuous-control model for portfolio compliance and risk monitoring rather than a one-time implementation.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai CDN | Content Delivery Network | IaaS | n/a | 2018 | 2018 |
In 2018 Alfred Berg Asset Management deployed Akamai CDN as a Content Delivery Network to accelerate delivery of static and dynamic assets for its corporate website. The Akamai CDN implementation centralized web delivery onto an edge platform, with configuration aligned to standard CDN capabilities including origin pull, edge caching policies, cache-control header management, and TLS certificate handling.
Operational scope for the Akamai CDN covered the public website and web operations, impacting IT infrastructure and digital marketing workflows for content publication and availability. Governance centered on cache rule lifecycle and certificate renewal processes, with configuration and policy management implemented at the CDN layer rather than on the origin web servers.
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IT Decision Makers and Key Stakeholders at Alfred Berg Asset Management
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Apps Being Evaluated by Alfred Berg Asset Management Executives
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