Allbranded
Allbranded Technographics
Allbranded Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Allbranded and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Allbranded employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Allbranded has purchased the following applications: Odoo Open Source ERP for ERP Financial in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, OXID eShop for eCommerce in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Allbranded is running and its propensity to invest more and deepen its relationship with Odoo , Google , OXID eSales or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Allbranded revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Allbranded intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Allbranded Tech Stack and Enterprise Applications
Allbranded ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Odoo | Legacy | Odoo Open Source ERP | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021 Allbranded implemented Odoo Open Source ERP as its core ERP Financial application. The deployment is visible on the company website and supports Allbranded’s Germany-based retail operations, reflecting a small enterprise footprint of approximately 30 employees and centralized finance functions.
The implementation centers on core financial management capabilities typical of an ERP Financial system, including invoicing, general ledger posting, and order-to-cash workflows linked to the website storefront. Architecture and operational scope emphasize the application serving as the transactional backend for e-commerce and finance, with configurations that unify web order processing and accounting records and governance handled by central finance and operations teams to streamline billing and order reconciliation.
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Allbranded Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Allbranded deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The implementation is observable on the Allbranded website and serves a 30-employee retail company headquartered in Germany, with Google Workspace (Formerly Google G-Suite) positioned as the central Collaboration suite for corporate email, calendaring, and document productivity.
The deployment uses Google Workspace core modules including Gmail, Drive, Docs, Sheets, Slides, Calendar, and Meet, aligned with cloud-native SaaS architecture and tenant-level administration. Administrative controls are exercised through the Google Workspace admin console, enabling domain-level user provisioning, group-based access controls, and standard security settings such as two-step verification. Operational coverage spans company-wide business functions including sales, operations, and customer communications, with collaborative document workflows and centralized file storage replacing on-premises file sharing for this small enterprise.
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Allbranded eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OXID eSales | Legacy | OXID eShop | eCommerce | eCommerce | n/a | 2013 | 2013 |
In 2013 Allbranded implemented OXID eShop to power its public storefront on https://www.allbranded.de, adopting a focused eCommerce platform for product listing and online ordering. The deployment uses OXID eShop as the site's core storefront application and content delivery layer.
Configuration centered on product catalog management, storefront theming, content management, customer account management, shopping cart and checkout workflows, and order management functions. OXID eShop was configured to support catalog hierarchies, SKU management, pricing tiers, and promotional pricing consistent with standard eCommerce functional modules.
Architecture reflects a single-site, single-tenant storefront instance embedded into Allbranded's web presence, operated by the company's internal operations team given the company's 30 employees. Operational scope covers online sales, marketing content publishing, customer service order handling, and fulfillment coordination through the Allbranded website.
Governance was implemented through centralized administrative controls, role based permissions for product and order management, and staged content and catalog publishing processes to manage updates. The implementation is described as using OXID E-Commerce on their website and maintains OXID eShop as the primary eCommerce layer.
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Shopping Cart Management | eCommerce |
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2022 | 2022 |
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Allbranded CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2014 | 2014 |
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Allbranded ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Allbranded TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Allbranded IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Allbranded
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Allbranded Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Allbranded IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Allbranded digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Allbranded Technographics
Allbranded is a Retail organization based in Germany,
with around 30 employees and annual revenues of $8.0 million.
Allbranded operates a diverse technology stack with applications such as
Odoo Open Source ERP, Google Workspace (Formerly Google G-Suite) and OXID eShop,
covering areas like ERP Financial, Collaboration and eCommerce.
Allbranded has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Odoo, Google and OXID eSales.
Allbranded recently adopted applications including
uptain Cart Abandonment in 2022, Odoo Open Source ERP in 2021 and FullStory in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Allbranded’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Allbranded’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Allbranded technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.