Allure
1 World Trade Center,
New York, 10007, NY,
United States
New York, 10007, NY,
United States
1 212-286-2860
Media
Allure Technographics
Allure Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Allure and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Allure employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Allure has purchased the following applications: Alloy Retail Data and Analytics for Analytics and BI in 2019, Microsoft 365 for Collaboration in 2015, TurnTo Ratings and Reviews for Product Review Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Allure is running and its propensity to invest more and deepen its relationship with Alloy Technologies , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Allure revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Allure intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Allure Tech Stack and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Alloy Technologies | Legacy | Alloy Retail Data and Analytics | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, Allure implemented Alloy Retail Data and Analytics. The Retail Data and Analytics deployment provides leadership with a consolidated view of company performance alongside retail channel metrics, delivered through pre-built executive dashboards used to track key metrics across the business.
Pre-built executive dashboards were configured to surface cross-channel performance, and the implementation includes interactive visualization and ad-hoc customization capabilities that teams use to tailor dashboards for specific meetings. Users can adjust filters and visualizations on the fly to answer follow-up questions during discussions, and customized views are persisted for subsequent reviews.
Operationally the system is used by Allure leadership and the analytics team to support commercial and editorial decision-making across the company and its retail channels. Governance emphasizes maintained executive dashboards for recurring reviews and lightweight configuration controls that allow meeting-driven customization while preserving versioned views for audit and follow-up.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Allure deployed Microsoft 365 to provide Collaboration tools for its editorial, marketing, and corporate teams. The deployment covers 80 employees in the United States and positions Microsoft 365 as the primary collaboration platform supporting content production and internal communications.
Microsoft 365 was configured to deliver core Collaboration capabilities, leveraging Exchange Online for messaging, SharePoint Online for document repositories and intranet, OneDrive for individual file sync, and Microsoft Teams for real time communication and channels. Configuration emphasized centralized mailboxes, team sites, document versioning, and shared workspaces to align with editorial workflows and approval processes.
Public site source shows Microsoft 365 artifacts are present on Allure's website, indicating that Microsoft 365 resources are surfaced within the web footprint. Operational governance focused on editorial and marketing business functions, using Microsoft 365 to standardize content collaboration, permissions, and cross functional communication.
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Collaboration | Collaboration |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TurnTo Networks | Legacy | TurnTo Ratings and Reviews | Product Review Management | eCommerce | n/a | 2016 | 2016 |
In 2016, Allure implemented TurnTo Ratings and Reviews on its website to provide Product Review Management capabilities for its editorial property. Allure implemented TurnTo Ratings and Reviews to capture and present user-generated ratings and reviews across site content, with the implementation tied directly to Allure.com and the publication workflow.
The deployment used on-site review collection and display components typical of Product Review Management solutions, including customer rating capture widgets, review submission forms, aggregated star ratings, and a centralized moderation interface. TurnTo Ratings and Reviews was configured to surface structured review content inline with editorial pages and product-focused content, and the platform supported standard review lifecycle functions such as submission, moderation, publishing, and display.
Operational coverage was scoped to Allure.com, serving the publication’s U.S. audience and editorial teams responsible for content and product recommendations. Governance centered on review moderation and content publishing workflows, aligning reviewer submissions with editorial approval processes and on-site presentation rules. Allure TurnTo Ratings and Reviews Product Review Management supports the site level business functions of user feedback capture, editorial product coverage, and on-site consumer ratings display.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Allure
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Allure Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Allure IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Allure digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Allure Technographics
Allure is a Media organization based in United States,
with around 80 employees and annual revenues of $8.0 million.
Allure operates a diverse technology stack with applications such as
Alloy Retail Data and Analytics, Microsoft 365 and TurnTo Ratings and Reviews,
covering areas like Analytics and BI, Collaboration and Product Review Management.
Allure has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Alloy Technologies, Microsoft and TurnTo Networks.
Allure recently adopted applications including
Zapier Automation Platform in 2021, Fastly in 2021 and Redsift OnDMARC in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Allure’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Allure’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Allure technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.