Madrid, 28046,
Spain
Almerimar Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Almerimar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Almerimar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Almerimar has purchased the following applications: Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2019, Microsoft 365 for Collaboration in 2022, Paraty Tech Marketing for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Almerimar is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Paraty Tech or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Almerimar revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Almerimar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Paraty Tech | Legacy | Paraty Tech Marketing | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Almerimar deployed Paraty Tech Marketing as its Marketing Automation solution on its public website. The implementation targets guest acquisition and direct marketing for the leisure and hospitality operator, centralizing campaign orchestration and digital guest engagement under the corporate marketing function.
Paraty Tech Marketing was configured to deliver core Marketing Automation capabilities including email campaign management, automated customer journeys, web forms and landing page orchestration, audience segmentation, and behavioral tracking. The configuration emphasizes template-driven email design, schedule based and event driven workflows, and consent capture to support compliant data collection from site visitors.
Operationally the Paraty Tech Marketing instance is embedded on Almerimar web pages where tracking tags collect session and form data to feed automation workflows. Governance and operational ownership reside with the corporate marketing team, which manages campaign calendars, content templates, and consent governance for customer communications in Spain. Almerimar Paraty Tech Marketing Marketing Automation supports marketing and guest engagement functions across the company website.
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