Neu-Isenburg, 63263,
Germany
Alpha Industries Europe Technographics
Alpha Industries Europe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alpha Industries Europe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Alpha Industries Europe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alpha Industries Europe has purchased the following applications: Personio ATS for Applicant Tracking System in 2022, Shopware for eCommerce in 2017, SendinBlue for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alpha Industries Europe is running and its propensity to invest more and deepen its relationship with Personio , Shopware , uptain or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alpha Industries Europe revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alpha Industries Europe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alpha Industries Europe Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personio | Legacy | Personio ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Alpha Industries Europe implemented Personio ATS. Alpha Industries Europe uses Personio ATS as its Applicant Tracking System to capture candidates and publish vacancies via its public careers pages on the company website.
Personio ATS was configured to support standard recruiting workflows, including job posting management, candidate profile capture, configurable pipeline stages, and interview coordination. The implementation leverages Personio ATS capabilities for resume parsing and a central candidate database, with configurable status fields and recruiter notes to support end to end hiring processes.
Operationally the deployment is focused on HR and hiring managers within Alpha Industries Europe in Germany, aligning recruiting activities for manufacturing and corporate roles. Governance is centered on a small number of HR administrators who manage job requisitions and role based access for hiring managers, while the careers site integration routes inbound applicants directly into Personio ATS. This configuration positions Alpha Industries Europe Personio ATS Applicant Tracking System as the primary tool for recruiting and hiring workflows.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopware | Legacy | Shopware | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017 Alpha Industries Europe implemented Shopware on its public website to provide eCommerce capability for the Germany-based manufacturing business. Alpha Industries Europe is a 40-employee firm that uses Shopware as its primary storefront platform and web channel for product presentation and online ordering.
The Shopware deployment emphasizes core eCommerce modules such as product catalog management, storefront templating, shopping cart and checkout orchestration, order management, and content merchandising, reflecting standard functional workflows for online retail. Operational scope covers commercial and marketing functions that manage product content, pricing and promotions, and order capture on the corporate website, with governance centered on content and catalog update processes appropriate for a small enterprise web storefront.
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Shopping Cart Management | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Alpha Industries Europe implemented SendinBlue on its website as its Marketing Automation solution to manage email marketing and web lead capture for the marketing function. The deployment of SendinBlue is embedded in the public website to capture subscriptions, centralize contact management, and orchestrate campaign sends. Alpha Industries Europe uses SendinBlue to centralize email campaign orchestration, contact segmentation, and subscription handling as part of its marketing operations.
Configuration work focused on embedded subscription forms, list segmentation, email campaign creation and scheduling, and web tracking to drive automated sequences from site interactions. SendinBlue is used for both campaign sends and transactional site emails via SMTP and template management, and the implementation is operated by the internal marketing team supporting the company website. Governance and operational controls emphasize consent capture through on site forms and centralized template controls for consistent campaign execution.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Alpha Industries Europe
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Apps Being Evaluated by Alpha Industries Europe Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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