Alpitour Group
Via Sibenik 7 / A,
Milan, 20124,
Italy
Milan, 20124,
Italy
39 02 44405699
Leisure and Hospitality
Alpitour Group Technographics
Alpitour Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alpitour Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1600 Alpitour Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alpitour Group has purchased the following applications: Sojern for Guest Management in 2017, GumGum for Artificial Intelligence Marketing in 2020, Microsoft Power BI for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alpitour Group is running and its propensity to invest more and deepen its relationship with Sojern , GumGum , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alpitour Group revenues, which have grown to $1.39 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alpitour Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alpitour Group Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017 Alpitour Group implemented Sojern as a Guest Management application on its public website, alpitour.it. The deployment focused on embedding Sojern tags and client-side instrumentation to capture guest interactions and support on-site guest management workflows.
Sojern was configured to provide core Guest Management capabilities typical for consumer-facing travel and leisure sites, including guest profile capture, audience segmentation, on-site personalization and campaign orchestration. Configuration work emphasized web-level data collection and rule-based segmentation to enable targeted guest engagement across booking funnels.
Operational ownership remained within digital marketing and e-commerce functions, with the implementation scoped to the corporate web channel and guest-facing experiences. Governance centered on web tagging standards, segmentation logic, and campaign workflow handoffs between content owners and marketing operations teams, while Sojern served as the primary Guest Management application for web-driven guest interaction handling.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Alpitour Group deployed GumGum on its public website. Alpitour Group GumGum Artificial Intelligence Marketing supports online advertising and content personalization for the leisure and hospitality business function.
The implementation emphasizes GumGum capabilities common to the Artificial Intelligence Marketing category, including contextual advertising, visual intelligence for image and brand safety assessment, and contextual audience inference to improve ad relevance. Configuration focuses on page level context signals and campaign controls to align creative with editorial content, reflecting typical on‑site advertising and content personalization workflows delivered by GumGum.
Operational coverage is the Alpitour Group public web properties, with governance and campaign orchestration managed through the customer digital marketing and ad operations functions. Technical rollout centers on on‑site instrumentation and analytics integration for campaign measurement and content alignment, while maintaining centralized controls for campaign approval and creative targeting.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022, Alpitour Group implemented Microsoft Power BI within its Analytics and BI environment to publish interactive dashboards and visual reports on its corporate website. The deployment uses Microsoft Power BI to surface data visualization and web embedded reports that present commercial offers and customer facing analytics directly on the Alpitour website.
Configuration emphasizes interactive dashboards, scheduled data refresh, and role based access controls to manage visibility and consumption, reflecting standard Analytics and BI functional workflows. Operational ownership is centered on analytics and marketing teams for content and dashboard design, with IT responsible for embedding and maintaining the analytics components on the website, and centralized report publication processes and access governance defining release and update workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2005 | 2005 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Alpitour Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Alpitour Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alpitour Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alpitour Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Alpitour Group Technographics
Alpitour Group is a Leisure and Hospitality organization based in Italy,
with around 1600 employees and annual revenues of $1.39 billion.
Alpitour Group operates a diverse technology stack with applications such as
Sojern, GumGum and Microsoft Power BI,
covering areas like Guest Management, Artificial Intelligence Marketing and Analytics and BI.
Alpitour Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sojern, GumGum and Microsoft.
Alpitour Group recently adopted applications including
Microsoft Power BI in 2022, Oracle Advertising (ex Oracle Data Cloud) in 2021 and Oracle BlueKai in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alpitour Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alpitour Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alpitour Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.