Alta Equipment Group Inc.
13211 Merriman Road,
Livonia, 48150-1826, MI,
United States
Livonia, 48150-1826, MI,
United States
1 408-385-1742
Professional Services
Alta Equipment Group Inc. Technographics
Alta Equipment Group Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alta Equipment Group Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2250 Alta Equipment Group Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alta Equipment Group Inc. has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, Adobe Experience Cloud for Customer Experience in 2021, New Relic APM for Application Performance Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alta Equipment Group Inc. is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alta Equipment Group Inc. revenues, which have grown to $1.21 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alta Equipment Group Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alta Equipment Group Inc. Tech Stack and Enterprise Applications
Alta Equipment Group Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Alta Equipment Group Inc. implemented Zoom as its Audio Video and Web Conferencing solution. The Zoom deployment is surfaced on the company website to provide customer-facing meeting links and web-based video interactions for prospects and service customers, making live conferencing accessible directly from public pages. This public-facing usage pattern aligns with standard web-embedded conferencing workflows for customer engagement and remote consultations.
Zoom provides core Audio Video and Web Conferencing capabilities such as multi-party audio, HD video, screen sharing, and meeting recording, which are applied to support sales demos, customer service consultations, and internal collaboration across Alta Equipment Group Inc. The website integration suggests meetings and scheduling flows are initiated from web pages to connect external users and internal teams, consolidating external engagement and real-time collaboration under the Zoom application. Operational scope focuses on commercial and customer-facing business functions rather than backend transactional systems.
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Alta Equipment Group Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Alta Equipment Group Inc. implemented Adobe Experience Cloud as its Customer Experience platform on its public website. The deployment uses Adobe Experience Cloud to centralize web content delivery, campaign orchestration, and user behavior capture across the site.
Functional emphasis within Adobe Experience Cloud includes web content management, digital asset management, analytics, personalization, and experimentation capabilities to support content authoring, templating, segment based personalization, and test and learn programs. The Adobe Experience Cloud implementation supports content publishing workflows and digital campaign execution for marketing and customer experience functions. Instrumentation captures behavioral data to feed analytics and personalization capabilities.
Architecturally the solution is delivered as a cloud hosted SaaS layer integrated with the website front end and site operations, enabling centralized content repositories and systematic content delivery. Operational scope covers marketing, ecommerce, and site operations teams across Alta Equipment Group Inc. to manage web experiences and campaign execution.
Governance for the implementation centers on marketing and web operations teams with editorial approval, release controls, and analytics driven content iteration workflows. Change control and measurement processes were aligned with marketing campaign calendars.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Analytics | CRM |
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2020 | 2020 |
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Alta Equipment Group Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2017 | 2017 |
In 2017, Alta Equipment Group Inc. implemented New Relic APM on its public website. New Relic APM, an Application Performance Management solution, was deployed to collect application level metrics, real user monitoring data, and transaction traces for web requests.
The deployment centered on instrumenting the website application stack with New Relic APM agents to enable centralized dashboards, alerting, and drill down into slow transactions and error hotspots, supporting web operations and development teams. The configuration emphasized standard Application Performance Management workflows including instrumentation, trace analysis, and dashboarding to provide continuous visibility into backend response times and throughput. The implementation scope was limited to the website, delivering application performance monitoring for customer facing web applications and related digital channels.
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Alta Equipment Group Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Alta Equipment Group Inc. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Alta Equipment Group Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Alta Equipment Group Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alta Equipment Group Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alta Equipment Group Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Alta Equipment Group Inc. Technographics
Alta Equipment Group Inc. is a Professional Services organization based in United States,
with around 2250 employees and annual revenues of $1.21 billion.
Alta Equipment Group Inc. operates a diverse technology stack with applications such as
Zoom, Adobe Experience Cloud and New Relic APM,
covering areas like Audio Video and Web Conferencing, Customer Experience and Application Performance Management.
Alta Equipment Group Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoom Video Communications, Adobe Systems and New Relic.
Alta Equipment Group Inc. recently adopted applications including
The Trade Desk in 2022, Atlassian Jira Service Desk in 2022 and Amazon S3 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alta Equipment Group Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alta Equipment Group Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alta Equipment Group Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.