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Alta Equipment Group
Location
13211 Merriman Road,
Livonia, 48150, MI,
United States
Website
https://www.altg.com/
Phone
1 248-449-6700
Artw industry
Distribution
Employee
Revenue

Alta Equipment Group Technographics

Alta Equipment Group Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Alta Equipment Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2900 Alta Equipment Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Alta Equipment Group has purchased the following applications: GoDaddy for Application Hosting and Computing Services in 2020, Dynatrace APM for Application Performance Management in 2022, reCAPTCHA for Application Security (AppSec) in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Alta Equipment Group is running and its propensity to invest more and deepen its relationship with GoDaddy , Amazon Web Services (AWS) , Liquid Web or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Alta Equipment Group revenues, which have grown to $1.88 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alta Equipment Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Alta Equipment Group Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
GoDaddy Legacy GoDaddy Application Hosting and Computing Services IaaS n/a 2020 2020
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2023 2023
Cloud Storage IaaS 2023 2023
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2023 2023
Content Delivery Network IaaS 2024 2024
Domain Name System (DNS) IaaS 2020 2020
Network Management and Monitoring IaaS 2021 2021
ITSM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Dynatrace Legacy Dynatrace APM Application Performance Management ITSM n/a 2022 2022
Application Performance Management ITSM 2024 2024
IT Service Management ITSM 2020 2020
IT Service Management ITSM 2022 2022
CyberSecurity
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Google Legacy reCAPTCHA Application Security (AppSec) CyberSecurity n/a 2023 2023
Identity and Access Management (IAM) CyberSecurity 2023 2023
Identity and Access Management (IAM) CyberSecurity 2025 2025
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
Secure Sockets Layer (SSL) CyberSecurity 2023 2023
Web Application Firewalls (WAF), DDoS Protection CyberSecurity 2023 2023
PaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Apps Development PaaS 2023 2023
Apps Development PaaS 2025 2025
Transactional Email PaaS 2021 2021
Transactional Email PaaS 2022 2022
Collaboration
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Audio Video and Web Conferencing Collaboration 2022 2022
Collaboration Collaboration 2022 2022
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Customer Experience CRM 2021 2021
Data Management Platform CRM 2023 2023
Data Management Platform CRM 2023 2023
Data Management Platform CRM 2023 2023
Digital Advertising Platform CRM 2023 2023
Digital Advertising Platform CRM 2023 2023
Digital Advertising Platform CRM 2023 2023
Digital Advertising Platform CRM 2023 2023
Marketing Analytics CRM 2023 2023
Marketing Automation CRM 2023 2023
Marketing Automation CRM 2023 2023
Marketing Automation CRM 2023 2023
Marketing Automation CRM 2023 2023
Partner Relationship Management CRM 2003 2003
Sales Analytics CRM 2023 2023
Tag Management CRM 2023 2023
Tag Management CRM 2023 2023
eCommerce
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
eCommerce eCommerce 2023 2023
AI Development
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Generative AI Platforms AI Development 2025 2025
Content Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Web Content Management Content Management 2023 2023
IT Decision Makers and Key Stakeholders at Alta Equipment Group
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Alta Equipment Group Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Alta Equipment Group Technographics

Alta Equipment Group is a Distribution organization based in United States, with around 2900 employees and annual revenues of $1.88 billion.

Alta Equipment Group operates a diverse technology stack with applications such as GoDaddy, Dynatrace APM and reCAPTCHA, covering areas like Application Hosting and Computing Services, Application Performance Management and Application Security (AppSec).

Alta Equipment Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as GoDaddy, Dynatrace and Google.

Alta Equipment Group recently adopted applications including 1Password Password Manager in 2025, JavaScript in 2025 and OpenAI GPT-4 in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Alta Equipment Group’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Alta Equipment Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Alta Equipment Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.