Sacramento, 95864, CA,
United States
Altara Technographics
Altara Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Altara and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Altara employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Altara has purchased the following applications: Shareaholic for Marketing Analytics, Marketing Automation in 2014, GoDaddy for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Altara is running and its propensity to invest more and deepen its relationship with Shareaholic , ClickDimensions , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Altara revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Altara intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Altara Tech Stack and Enterprise Applications
Altara CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shareaholic | Legacy | Shareaholic | Marketing Analytics, Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014 Altara deployed Shareaholic on its website. Altara uses Shareaholic to provide Marketing Analytics,Marketing Automation capabilities that support web content distribution, content performance measurement, and marketing and digital engagement functions.
The deployment is implemented as an embedded Shareaholic script and widgets on public website pages, delivering share buttons, related content recommendation modules, and page-level analytics event instrumentation. Functional modules in use align with Marketing Analytics,Marketing Automation patterns, including content sharing controls, referral tracking, and on-page content discovery features. Operational coverage is focused on the website and primarily impacts marketing and content teams, with implementation requiring updates to site templates, content workflows, and engineering ownership for script management and privacy configuration.
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Marketing Automation | CRM |
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2015 | 2015 |
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Altara IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Altara implemented GoDaddy as part of its Application Hosting and Computing Services to manage DNS for its public website. The implementation centers on GoDaddy DNS authoritative name service for the altara.com domain, providing domain name resolution and DNS record management that supports website routing and domain administration.
Operational scope is focused on website infrastructure and IT website operations, with DNS management used for domain provisioning and ongoing record maintenance. The deployment relies on GoDaddy as the application for DNS within Application Hosting and Computing Services, and configuration and record changes are managed through the vendor control panel and Altara's internal IT change processes, affecting web hosting and online presence functions.
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Altara
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Altara Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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