altE
330 Codman Hill Rd.,
Boxborough, 1719, MA,
United States
Boxborough, 1719, MA,
United States
1 877-878-4060
Manufacturing
altE Technographics
altE Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by altE and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 altE employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that altE has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, IgniteTech SLI Systems Product Recommendation for Personalization and Product Recommendations in 2015, Adobe Audience Manager for Data Management Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems altE is running and its propensity to invest more and deepen its relationship with Google , IgniteTech , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing altE revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for altE intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
altE Tech Stack and Enterprise Applications
altE Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, altE implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The cloud-hosted deployment was configured on altE's corporate domain to provide email, calendaring, and content collaboration services that support both internal communication and the company website presence. Google Workspace was provisioned through the Admin console to manage user accounts for the company's approximately 30 employees and to centralize corporate email tied to altestore.com. Functional modules implemented include Gmail, Google Calendar, Google Drive and Google Docs for document collaboration, along with group email and distribution management to support sales, operations and customer support workflows. Administrative governance relied on role-based admin accounts for user provisioning, group management and basic device and access controls within the Google Workspace console, and the site-level usage indicates the application is integrated with the corporate web presence to handle email routing and collaboration for day-to-day operational needs.
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altE eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IgniteTech | Legacy | IgniteTech SLI Systems Product Recommendation | Personalization and Product Recommendations | eCommerce | n/a | 2015 | 2015 |
In 2015 altE implemented IgniteTech SLI Systems Product Recommendation to add on-site personalization capabilities to its ecommerce presence. The deployment integrated IgniteTech SLI Systems Product Recommendation for Personalization and Product Recommendations to support online merchandising and product discovery on altestore.com.
The implementation is delivered as an embedded recommendation layer on the public website, consuming the retailer product catalog and on-site behavioral signals to generate contextual recommendations. Functional capabilities in use include algorithmic product recommendations, configurable merchandising rules and relevance tuning, and placement of recommendation slots across product detail and category pages.
Integration work focused on synchronizing the product feed and event stream from the storefront into IgniteTech SLI Systems Product Recommendation, and embedding the recommendations into the front-end rendering pipeline. Operational coverage targeted ecommerce, merchandising and marketing workflows, with the system operating as the primary onsite recommendation engine for product discovery.
Governance was implemented around catalog ingestion cadence and rule management, with merchandising owners responsible for ongoing relevance tuning and campaign configuration. Configuration and workflow changes were managed at the site level, with routine updates to recommendation rules and feed profiles to keep onsite personalization aligned with merchandising priorities.
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altE CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Audience Manager | Data Management Platform | CRM | n/a | 2022 | 2022 |
In 2022, altE deployed Adobe Audience Manager on its website. The implementation uses Adobe Audience Manager as a Data Management Platform to centralize visitor profiling and audience segmentation for a small manufacturing retailer with roughly 30 employees. Deployment focused on client-side tag collection and server-side segment evaluation to capture first party web signals and unify them into persistent audience profiles. Initial work concentrated on web property instrumentation, mapping site events into the Audience Manager data schema, and defining segment logic for marketing use cases.
Configuration included audience segment creation, data layer mapping, and identity stitching consistent with Data Management Platform capabilities. Adobe Audience Manager was configured to expose segments for activation through site-level tag frameworks and external advertising channels, and to maintain an audience taxonomy to support campaign targeting. Operational scope covered online marketing and sales functions, with governance centered on standardized event definitions, segment naming conventions, and repeatable activation workflows. The narrative reflects on-site application usage without a named implementation partner.
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2022 | 2022 |
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altE PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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altE IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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altE CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at altE
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by altE Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from altE IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the altE digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD altE Technographics
altE is a Manufacturing organization based in United States,
with around 30 employees and annual revenues of $3.0 million.
altE operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), IgniteTech SLI Systems Product Recommendation and Adobe Audience Manager,
covering areas like Collaboration, Personalization and Product Recommendations and Data Management Platform.
altE has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, IgniteTech and Adobe Systems.
altE recently adopted applications including
Adobe Audience Manager in 2022, Oracle BlueKai in 2022 and Microsoft Clarity in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of altE’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates altE’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete altE technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.