Watertown, 02472-5003, MA,
United States
Alterations By Eastern Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Alterations By Eastern and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Alterations By Eastern employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alterations By Eastern has purchased the following applications: Microsoft 365 for Collaboration in 2017, Marsello Marketing Automation for Marketing Automation in 2020, Cloudflare CDN for Content Delivery Network in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alterations By Eastern is running and its propensity to invest more and deepen its relationship with Microsoft , Marsello , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alterations By Eastern revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alterations By Eastern intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Marsello | Legacy | Marsello Marketing Automation | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Alterations By Eastern implemented Marsello Marketing Automation. The small United States retail firm with approximately 10 employees and annual revenue near 1,000,000 instrumented Marsello Marketing Automation on their public website to manage customer engagement and on-site customer capture.
Configuration emphasized email campaign automation, on-site sign-up forms and automated customer lifecycle messaging, leveraging Marsello Marketing Automation capabilities for campaign scheduling, template management and audience segmentation. The implementation established triggered workflows for welcome sequences and repeat-purchase outreach, aligning with standard Marketing Automation functional workflows for a retail storefront. Campaign assets and templates were provisioned to support recurring promotional and retention activities.
Deployment was web-first, with the Marsello Marketing Automation code embedded on the ecommerce site to capture opt-ins and initiate automated sends from the hosted application. Operational ownership is consolidated within the owner and a small marketing staff, covering online storefront communications, subscriber list management and campaign execution.
Governance was structured around pragmatic operational controls, including contact list hygiene processes, permissioned access for campaign creation and a staged rollout that moved from on-site instrumentation to progressive campaign activation. Documentation and simple workflow rules were used to maintain consistency in messaging and subscriber handling across the site.
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
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