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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Alterations By Eastern Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2017 2017
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Marsello Legacy Marsello Marketing Automation Marketing Automation CRM n/a 2020 2020
In 2020, Alterations By Eastern implemented Marsello Marketing Automation. The small United States retail firm with approximately 10 employees and annual revenue near 1,000,000 instrumented Marsello Marketing Automation on their public website to manage customer engagement and on-site customer capture. Configuration emphasized email campaign automation, on-site sign-up forms and automated customer lifecycle messaging, leveraging Marsello Marketing Automation capabilities for campaign scheduling, template management and audience segmentation. The implementation established triggered workflows for welcome sequences and repeat-purchase outreach, aligning with standard Marketing Automation functional workflows for a retail storefront. Campaign assets and templates were provisioned to support recurring promotional and retention activities. Deployment was web-first, with the Marsello Marketing Automation code embedded on the ecommerce site to capture opt-ins and initiate automated sends from the hosted application. Operational ownership is consolidated within the owner and a small marketing staff, covering online storefront communications, subscriber list management and campaign execution. Governance was structured around pragmatic operational controls, including contact list hygiene processes, permissioned access for campaign creation and a staged rollout that moved from on-site instrumentation to progressive campaign activation. Documentation and simple workflow rules were used to maintain consistency in messaging and subscriber handling across the site.
Tag Management CRM 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cloudflare Legacy Cloudflare CDN Content Delivery Network IaaS n/a 2020 2020
IT Decision Makers and Key Stakeholders at Alterations By Eastern
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Alterations By Eastern Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Alterations By Eastern Technographics

Alterations By Eastern is a Retail organization based in United States, with around 10 employees and annual revenues of $1.0 million.

Alterations By Eastern operates a diverse technology stack with applications such as Microsoft 365, Marsello Marketing Automation and Cloudflare CDN, covering areas like Collaboration, Marketing Automation and Content Delivery Network.

Alterations By Eastern has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Marsello and Cloudflare.

Alterations By Eastern recently adopted applications including Marsello Marketing Automation in 2020, Google Tag Manager in 2020 and Cloudflare CDN in 2020, highlighting its ongoing modernization strategy.

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Our research team continuously updates Alterations By Eastern’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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