Beirut, 1103 2110,
Lebanon
AM Bank Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by AM Bank and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 AM Bank employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AM Bank has purchased the following applications: Finastra Misys FusionBanking Equation for Core Banking in 2020, Slack Connect for Collaboration in 2022, SKWID for Content Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AM Bank is running and its propensity to invest more and deepen its relationship with Finastra , Salesforce , Born Interactive or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AM Bank revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AM Bank intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Finastra | Legacy | Finastra Misys FusionBanking Equation | Core Banking | ERP Services and Operations | n/a | 2020 | 2021 |
In 2020, AM Bank implemented Finastra Misys FusionBanking Equation as its Core Banking platform. The deployment established FusionBanking Equation as the central transaction processing and ledger system for customer accounts, deposits, lending and payments across the bank.
The Finastra Misys FusionBanking Equation implementation focused on core modules typical for Core Banking environments, including central ledger and settlement engines, deposit account management, loan servicing and product configuration, interest and fee calculation, and reconciliation and batch processing. Configuration work emphasized a unified product catalog and automation of routine processing flows to reduce manual intervention in teller and back office operations. The project also prepared the platform for digital front end orchestration and API enabled channel access consistent with Core Banking functional patterns.
Because the bank’s core system is FusionBanking Equation, AM Bank prioritized Fusion Digital Channels as the first channel initiative, aligning channel orchestration and digital onboarding to the core processing fabric. Integrations were scoped to expose account, payments and customer account services to internet and mobile channels via API layers, and to centralize operations for retail and corporate banking units. Operational coverage included retail operations, corporate account servicing, compliance and finance functions, and the IT platform team responsible for platform stability and releases.
Governance for the rollout applied phased delivery and role based access controls, with a governance board coordinating product configuration, change windows and release sequencing. Process changes targeted front office to back office handoffs and standardization of acceptance criteria for core transaction workflows, coupled with structured training for operations and channel teams. The implementation positioned Finastra Misys FusionBanking Equation as the bank’s Core Banking backbone and aligned channel modernization through prioritized Fusion Digital Channels integration.
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Digital Banking | ERP Services and Operations |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Born Interactive | Legacy | SKWID | Content Management | Content Management | n/a | 2018 | 2018 |
In 2018 AM Bank deployed SKWID on its public website. SKWID serves as the bank's Content Management solution for web content publication and editorial operations, and it is the primary system used to manage content on ambank.com.
The implementation centers on content authoring and templated page layouts, a media asset library, editorial staging, and scheduled publishing capabilities. Configuration includes role based access controls, approval workflows, and content versioning to support regulated communications and marketing campaigns.
SKWID operates as the central web facing content source for online channels, supporting marketing, communications, and digital channels teams across Lebanon. The architecture places SKWID as the administrative content hub with published output directed to the public website, enabling consistent control of customer facing pages.
Governance formalized editorial ownership, multi step approval chains, and workflow driven publishing to ensure messaging consistency and compliance. Rollout focused on onboarding marketing and communications staff and embedding approval and publishing processes into day to day operations.
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Web Content Management | Content Management |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Tag Management | CRM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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