Ama Business Systems
A M A Business Systems Ltd, 64 Macrae Road,
Bristol, BS20 0DD,
United Kingdom
Bristol, BS20 0DD,
United Kingdom
44 11 7923-1133
Professional Services
Ama Business Systems Technographics
Ama Business Systems Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ama Business Systems and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 19 Ama Business Systems employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ama Business Systems has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2018, Zoom for Audio Video and Web Conferencing in 2021, Infinity Call Tracking for Call Tracking and Recording in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ama Business Systems is running and its propensity to invest more and deepen its relationship with Drift , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ama Business Systems revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ama Business Systems intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ama Business Systems Tech Stack and Enterprise Applications
Ama Business Systems AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Ama Business Systems implemented Drift AI Chatbot as a Chatbots and Conversational AI solution on its corporate website. Ama Business Systems deployed Drift AI Chatbot to provide web-based conversational engagement for a 19-employee professional services firm in the United Kingdom, positioning the application to support lead capture, customer inquiries, and front-line engagement through the site.
The Drift AI Chatbot deployment is implemented as a site-embedded conversational layer that handles automated responses, guided qualification flows, and conversational routing to internal staff, aligning with standard Chatbots and Conversational AI capabilities. Operational responsibility is centered on sales and customer-facing teams, with workflows configured for automated qualification, scripted playbooks, and human handoff for complex queries, while governance focuses on website conversation routing, message scripting, and agent routing processes.
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Ama Business Systems Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Ama Business Systems implemented Zoom as an embedded conferencing solution on its public website. The Zoom application is used as an Audio Video and Web Conferencing platform to provide browser-join meeting access for clients and partners.
Implementation concentrated on embedding Zoom meeting links and a join widget within website pages to enable scheduled client consultations and ad hoc remote support. Core capabilities in use include video meetings, screen sharing, meeting scheduling and link-based access, with sessions initiated from the website and joined via browser or the Zoom client. The configuration aligns with small firm deployment patterns for Audio Video and Web Conferencing, favoring web-initiated sessions and lightweight account-level controls.
Operational scope covers client-facing business functions including sales demonstrations, consultancy calls and technical support, with employees initiating meetings through the website. Administration and account control are managed internally by Ama Business Systems, leveraging Zoom account and scheduling workflows typical of Audio Video and Web Conferencing platforms. Governance is oriented toward simple account administration and scheduling rules appropriate for a 19 employee professional services firm.
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Collaboration | Collaboration |
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2017 | 2017 |
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Ama Business Systems CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infinity Tracking | Legacy | Infinity Call Tracking | Call Tracking and Recording | CRM | n/a | 2022 | 2022 |
In 2022, Ama Business Systems implemented Infinity Call Tracking on their website, deploying Infinity Call Tracking as a Call Tracking and Recording solution to capture inbound call interactions originating from web channels. The deployment follows a lightweight SaaS pattern, with a vendor-hosted platform and a website-embedded tracking snippet that provisions dynamic numbers for session-level attribution and call capture.
Configured functional modules include inbound call tracking, call recording, dynamic number insertion, real-time call analytics, and basic call routing to support contact handling. Operational scope centers on the small professional services firm’s marketing and sales workflows, with the application instrumenting web campaign attribution and providing call-level visibility for front-office teams, while governance practices emphasize management of tracking snippets and number pools to maintain consistent attribution across site pages.
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CRM | CRM |
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2022 | 2022 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Ama Business Systems TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Ama Business Systems PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Ama Business Systems IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Ama Business Systems
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Ama Business Systems Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ama Business Systems IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ama Business Systems digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Ama Business Systems Technographics
Ama Business Systems is a Professional Services organization based in United Kingdom,
with around 19 employees and annual revenues of $1.0 million.
Ama Business Systems operates a diverse technology stack with applications such as
Drift AI Chatbot, Zoom and Infinity Call Tracking,
covering areas like Chatbots and Conversational AI, Audio Video and Web Conferencing and Call Tracking and Recording.
Ama Business Systems has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Drift, Zoom Video Communications and Infinity Tracking.
Ama Business Systems recently adopted applications including
Infinity Call Tracking in 2022, Hubspot CRM in 2022 and OneTrust Cookie Consent in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ama Business Systems’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ama Business Systems’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ama Business Systems technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.