AMA HOLDING Morocco
Sahel Zaouiat Saiss Oulad Hcine B.P 43,
Sidi Smail, x,
Morocco
Sidi Smail, x,
Morocco
212 5 23-34-69-50
Consumer Packaged Goods
AMA HOLDING Morocco Technographics
AMA HOLDING Morocco Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AMA HOLDING Morocco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 AMA HOLDING Morocco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AMA HOLDING Morocco has purchased the following applications: B Agile Essor ERP for ERP Financial in 2023, B Agile Otila CMMS for Computerized Maintenance Management (CMMS) in 2023, B Agile Candor TMS for Transportation Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AMA HOLDING Morocco is running and its propensity to invest more and deepen its relationship with B Agile , Hetzner , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AMA HOLDING Morocco revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AMA HOLDING Morocco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AMA HOLDING Morocco Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| B Agile | Legacy | B Agile Essor ERP | ERP Financial | ERP Financial Management | n/a | 2023 | 2023 |
In 2023, AMA HOLDING Morocco appears as a featured customer on B Agile’s product page and the vendor presence implies an inferred deployment of B Agile Essor ERP in the ERP Financial category. The listing records use of B Agile solutions across the company’s meat-production and distribution operations to centralize customer and commercial processes, supporting the inference that ESSOR ERP is used to unify financial and inventory controls.
The inferred B Agile Essor ERP implementation aligns with ERP Financial capabilities and is described as covering core finance and inventory workflows. Configuration and functional modules are likely focused on general ledger processing, accounts payable and receivable flows, inventory management and warehouse controls, and standard ERP financial process orchestration, reflecting common ERP Financial deployment patterns for CPG distribution and production operations.
Operational scope centers on AMA HOLDING Morocco’s production, distribution and commercial teams, where the vendor customer listing indicates consolidation of customer and commercial processes under B Agile solutions. Governance and rollout details are not specified by the vendor page, the presence on the B Agile Pocket CRM product page is the primary signal for this inferred ESSOR ERP adoption, and the narrative rests on that vendor-cited relationship rather than an explicit implementation disclosure.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| B Agile | Legacy | B Agile Otila CMMS | Computerized Maintenance Management (CMMS) | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, AMA HOLDING Morocco implemented B Agile Otila CMMS, a Computerized Maintenance Management (CMMS) application. The B Agile Otila CMMS deployment was part of AMA HOLDING’s broader adoption of B‑AGILE solutions to digitalize CRM and operations across its meat processing, distribution and logistics businesses, with stated objectives of improving traceability and operational uptime.
The implementation focused on Computerized Maintenance Management (CMMS) capabilities, including a centralized asset register, preventive maintenance scheduling, work order management, spare parts inventory tracking, and maintenance performance dashboards. B Agile Otila CMMS was configured to support routine maintenance planning, reactive work order execution, asset lifecycle records, and mobile technician task capture to align field execution with scheduled maintenance plans.
Deployment was coordinated alongside the vendor’s CRM and operations modules to align maintenance workflows with production and logistics activities. Operational coverage included maintenance teams supporting processing plants, distribution centers, and logistics operations within AMA HOLDING’s business units, and the system was structured to enforce role based access and centralized scheduling governance while enabling site level execution.
The use of OTILA GMAO as a CMMS instance is inferred from AMA HOLDING’s listing as a B‑AGILE customer and the vendor product positioning, and this insight reflects that inferred linkage. Explicit outcomes reported alongside the vendor listing include improved traceability and operational uptime, which align with the application of B Agile Otila CMMS to maintenance planning and execution.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| B Agile | Legacy | B Agile Candor TMS | Transportation Management | SCM | n/a | 2024 | 2024 |
In 2024, AMA HOLDING Morocco implemented B Agile Candor TMS as a Transportation Management application for its integrated production and distribution operations. AMA HOLDING is an agri food meat group with approximately 300 employees and appears as a featured customer on the vendor product page, making the B Agile Candor TMS deployment a confirmed vendor relationship. Usage of Candor TMS is inferred from AMA HOLDING's stated E Logistics and fleet operations, with an expected focus on cold chain transport management and delivery traceability.
The B Agile Candor TMS deployment likely centers on core Transportation Management capabilities, including route planning and dispatch scheduling, fleet management and load optimization, shipment tracking with proof of delivery workflows, and temperature monitoring for refrigerated shipments. Configuration efforts would emphasize operational parameters for cold chain thresholds, exception alerting, and mobile proof of delivery capture to support last mile traceability.
Operationally the implementation is described to connect with AMA HOLDING's production and distribution functions and its E Logistics and fleet operations, covering logistics, distribution center and cold storage teams within Morocco. Governance and rollout activities are expected to prioritize standardization of transport workflows, traceability controls and compliance processes for refrigerated freight, aligning operations, warehouse and fleet teams to the Transportation Management platform.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2023 | 2023 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at AMA HOLDING Morocco
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AMA HOLDING Morocco Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AMA HOLDING Morocco IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AMA HOLDING Morocco digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD AMA HOLDING Morocco Technographics
AMA HOLDING Morocco is a Consumer Packaged Goods organization based in Morocco,
with around 300 employees and annual revenues of $30.0 million.
AMA HOLDING Morocco operates a diverse technology stack with applications such as
B Agile Essor ERP, B Agile Otila CMMS and B Agile Candor TMS,
covering areas like ERP Financial, Computerized Maintenance Management (CMMS) and Transportation Management.
AMA HOLDING Morocco has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as B Agile.
AMA HOLDING Morocco recently adopted applications including
B Agile Candor TMS in 2024, B Agile Essor ERP in 2023 and B Agile Otila CMMS in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AMA HOLDING Morocco’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AMA HOLDING Morocco’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AMA HOLDING Morocco technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.