Amatarahotels Technographics
Amatarahotels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amatarahotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Amatarahotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amatarahotels has purchased the following applications: GoDaddy Webmail for Collaboration in 2019, Userguest for Marketing Analytics in 2022, GoDaddy for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amatarahotels is running and its propensity to invest more and deepen its relationship with GoDaddy , Userguest , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amatarahotels revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amatarahotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amatarahotels Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Userguest | Legacy | Userguest | Marketing Analytics | CRM | n/a | 2022 | 2022 |
In 2022, Amatarahotels deployed Userguest as a Marketing Analytics solution on its public website. The implementation uses the Userguest platform to capture browser-side events and session data to support direct booking and guest acquisition channels.
Implementation work concentrated on standard Marketing Analytics capabilities, including client-side tracking snippet deployment, event tagging for page views and booking funnels, real-time dashboards, visitor segmentation, and campaign attribution workflows. Configuration emphasized dashboard views and segmentation aligned to marketing and reservations workflows, enabling operational reporting for the hotel's small marketing team.
Operational scope is the Amatarahotels website, with analytics consumption by marketing and operations staff in Indonesia, reflecting the company's ten-person structure. Governance addressed tagging standards, consent and cookie handling, and dashboard access controls to ensure consistent reporting and data stewardship.
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Tag Management | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Amatarahotels
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Amatarahotels Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||