Seattle, 98121-2601, WA,
United States
Amazon Advertising Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Amazon Advertising and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20000 Amazon Advertising employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amazon Advertising has purchased the following applications: GoToWebinar for Audio Video and Web Conferencing, Event Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amazon Advertising is running and its propensity to invest more and deepen its relationship with GoTo (formerly LogMeIn) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amazon Advertising revenues, which have grown to $22.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amazon Advertising intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | GoToWebinar | Audio Video and Web Conferencing, Event Management | Collaboration | n/a | 2018 | 2018 |
In 2018, Amazon Advertising implemented GoToWebinar to centralize internal communications and improve webinar operations under the Audio Video and Web Conferencing,Event Management category. The deployment targeted daily communications workflows and external partner facing webinar programs with the explicit goal of bridging internal communication gaps and providing a consistent structure for webinar delivery.
GoToWebinar was configured with a lightweight, mobile friendly interface to support high frequency use across distributed teams, and the solution surface included engagement capabilities such as handouts, polls, and question sharing. The implementation also activated GoToWebinar’s integrated reporting analytics dashboard, which Amazon Advertising used to consolidate attendance and engagement metrics and which helped save up to 12 man hours per month in reporting effort.
Operational coverage extended from internal communications teams to customer facing webinar programs with partner brands and sellers, where the platform increased attendee attentiveness from 92% to 99% and lifted average webinar attendance by over 1,000 attendees in the last six months of measurement. Customer satisfaction for webinar experiences moved from 4.5 to 4.8 during the observed period, reflecting measurable improvements in participant experience and engagement.
Process and governance changes emphasized standardizing webinar workflows and a recurring reporting cadence to leverage the platform’s analytics. The improved structure to the entire communication process reduced friction for content delivery and enabled a more repeatable approach to scheduling, moderating, and measuring webinars across business functions responsible for partner enablement and seller engagement.
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||