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Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Amazon Relay Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Pendo.io Legacy Pendo Web Analytics Analytics and BI Analytics and BI n/a 2025 2025
In 2025, Amazon Relay implemented Pendo Web Analytics as an Analytics and BI solution to close the attribution gap between site traffic and downstream outcomes such as new carrier registrations and retention. Pendo Web Analytics was configured to instrument relay.amazon.com for event level telemetry, funnel analysis, cohort segmentation, and campaign performance dashboards that map traffic sources to conversion pathways and desired user behavior. The deployment centralized behavioral reporting and campaign measurement for marketing operations and carrier acquisition teams, with configuration focused on traffic source attribution, behavior flow visualization, and conversion funnel definition. Governance work emphasized a standardized event taxonomy and dashboard ownership to align web analytics with registration and retention workflows, and the implementation surfaced which campaigns are most effective at driving the desired behavior as described by Sean Townshend Head of marketing operations at Amazon Relay.
IT Decision Makers and Key Stakeholders at Amazon Relay
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Amazon Relay Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Amazon Relay Technographics

Amazon Relay is a Transportation organization based in United States, with around 4000 employees and annual revenues of $1.00 billion.

Amazon Relay operates a diverse technology stack with applications such as Pendo Web Analytics, covering areas like Analytics and BI.

Amazon Relay has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Pendo.io.

Amazon Relay recently adopted applications including Pendo Web Analytics in 2025, highlighting its ongoing modernization strategy.

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Our research team continuously updates Amazon Relay’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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