Amedia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Amedia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Amedia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amedia has purchased the following applications: Workplace by Facebook for Collaboration in 2017, Cxense Platform for Web Content Management in 2012, Infor CloudSuite CRM for CRM in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amedia is running and its propensity to invest more and deepen its relationship with Facebook , Google , Cxense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amedia revenues, which have grown to $570.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amedia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cxense | Legacy | Cxense Platform | Web Content Management | Content Management | n/a | 2012 | 2012 |
In 2012, Amedia deployed the Cxense Platform as its Web Content Management solution. The deployment aligned with a partner agreement between Cxense and Infosoft AS that targeted Scandinavian newspaper customers, positioning Amedia in Norway to leverage data driven audience tooling alongside regional subscription system capabilities.
The implementation focused on Cxense Platform modules for real time analytics, data management DMP, advertising, search and personalization, integrated into Amedia’s content workflows. Cxense Platform was configured to surface behavioral signals and enable personalized content delivery and targeted advertising within editorial and digital product pipelines, leveraging category aligned functionality typical of Web Content Management platforms.
Integrations were explicitly established between the Cxense Platform and Infosoft subscription systems, enabling selectable bidirectional data flow between audience signals and subscription data. This integration connected advertising and subscription related workflows, supporting coordination between product, analytics, advertising sales and subscription management teams across Amedia’s Norway operations.
Governance centered on the partner enabled option for customers to permit data flow between the two systems, with rollout oriented toward practical applications of combined audience and subscription data. Stakeholder feedback cited increased customer insight and tangible applications for advertising and subscription issues, reflecting the intended operational benefit from the Cxense Platform and Infosoft integration.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor CloudSuite CRM | CRM | CRM | n/a | 2012 | 2012 |
In 2012, Amedia implemented Infor CloudSuite CRM as its primary customer relationship management platform, addressing advertising, subscription, and reader engagement workflows. Infor CloudSuite CRM was deployed to bring a unified customer record across sales and marketing for the Norway-based media group.
The implementation emphasized core CRM capabilities typical of the CRM category, including contact and account management, opportunity and pipeline management for advertising sales, campaign management for audience engagement, and case management for subscription support. Configuration work aligned the CRM data model with subscription identifiers and audience metadata, and role-based access was configured for commercial teams, marketing, and customer support.
Amedia operated Infosoft subscription systems and Cxense audience analytics within the same technology ecosystem, and Infosoft and Cxense formalized an integration to enable data flow between subscription and audience platforms. That published integration made subscription and real-time audience signals available to downstream systems, enabling Infor CloudSuite CRM to consume richer customer and behavior data to inform advertising and subscription-related processes.
Operational coverage targeted sales, marketing, customer support, and subscription management across Amedia in Norway, consolidating customer interactions into Infor CloudSuite CRM. Governance centered on centralized customer records and standardized workflows for campaign orchestration and ad-sales processes, with implementation controls to manage data sharing between subscription, analytics, and CRM systems.
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CRM | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2004 | 2004 |
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