American Apparel, part of Gildan Activewear
142-144 Oxford Street,
London, W1D 1LZ,
United Kingdom
London, W1D 1LZ,
United Kingdom
44 20 7311-1000
Retail
American Apparel, part of Gildan Activewear Technographics
American Apparel, part of Gildan Activewear Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Apparel, part of Gildan Activewear and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 American Apparel, part of Gildan Activewear employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Apparel, part of Gildan Activewear has purchased the following applications: Amazon Pay for Payment Processing in 2020, Retail Pro for Point Of Sale in 2019, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Apparel, part of Gildan Activewear is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Apparel, part of Gildan Activewear revenues, which have grown to $800.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Apparel, part of Gildan Activewear intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Apparel, part of Gildan Activewear Tech Stack and Enterprise Applications
American Apparel, part of Gildan Activewear ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, American Apparel implemented Amazon Pay for Payment Processing on its United Kingdom e-commerce site. Amazon Pay was embedded into the public checkout flows to handle customer authorization and capture for web transactions, and Amazon Pay is the primary payment interface cited for online purchases on the site.
The implementation includes standard Payment Processing capabilities such as a checkout widget integration, payment gateway authorization and capture flows, and tokenization for storing buyer consent and payment credentials. Configuration work focused on embedding Amazon Pay into the site checkout pages, mapping payment states to order lifecycles, and configuring merchant account settings and payment method availability for UK shoppers.
Operational scope is the American Apparel UK storefront, impacting online commerce, payments operations, and order management processes. The deployment references Amazon Web Services AWS as the vendor for the Amazon Pay implementation, and governance activities center on checkout control, payment reconciliation workflows, and maintaining payment compliance responsibilities for the e-commerce site.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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American Apparel, part of Gildan Activewear ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Retail Pro | Legacy | Retail Pro | Point Of Sale | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 American Apparel, part of Gildan Activewear, implemented Retail Pro as its Point Of Sale platform across its UK and EU retail operations. The deployment targeted 80 stores and centralized core store functions under Retail Pro, with the organization operating Retail Pro version 9 in the current environment and previously using Oracle Retail Pro version 8 for functional investigation and transactional reconciliation.
The implementation focused on point of sale transaction processing and inventory control, including sales posting validation, shipment verification workflows, back stock management, and development of management reporting for European Directors. RFID was introduced as a complementary inventory capability to Retail Pro, instrumenting garment tags and on‑floor antennas to reduce physical inventory cycles and improve allocation accuracy, and store-level configuration was adjusted to support RFID-enabled receiving and stock counts.
Retail Pro was integrated into existing operational tooling, with explicit information exchange to support third party stock audits run by Abacus and operational alignment with Workbrain for staff rota and payroll data analysis. Operational coverage spanned store operations, inventory control, e-commerce operations, and store management, and the technical team worked with operational leads to diagnose shipment and inventory discrepancies reported by stores.
Governance included role-based training for Store Managers and Back Stock Managers, store audits to enforce display and service standards, and process changes for seasonal promotions and petty cash reconciliation workflows. Outcomes articulated by the program include reduced need for full physical inventories, tighter inventory accuracy through RFID, and improved allocation that supports higher sales potential, all operating within the Retail Pro Point Of Sale environment.
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American Apparel, part of Gildan Activewear Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, American Apparel implemented Microsoft 365 to support Collaboration across its United Kingdom operations, a vendor footprint that is visible from assets referenced on the company website. The deployment of Microsoft 365 established a central collaboration platform for corporate communications and content sharing within the UK business.
The Microsoft 365 implementation centers on standard Collaboration capabilities, including cloud email and calendaring, intranet and document management, team chat and meeting functionality, and personal file synchronization. Configuration focus is likely on tenant provisioning, domain routing for corporate email, SharePoint site architecture for operational content, and Teams configuration for cross-functional collaboration.
Operational coverage is across corporate functions and retail operations in the United Kingdom, encompassing merchandising, store management, marketing, and e-commerce collaboration workflows. The implementation supports document workflows, internal communications, and centralized content publishing for regional teams.
Governance for Microsoft 365 Collaboration emphasizes tenant administration, identity and access controls, role based access provisioning, and policy enforcement for content and data access, aligned to phased departmental rollouts. American Apparel Microsoft 365 Collaboration therefore serves as the primary platform for internal communication and document collaboration for UK business functions.
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American Apparel, part of Gildan Activewear eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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American Apparel, part of Gildan Activewear CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2022 | 2022 |
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American Apparel, part of Gildan Activewear PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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American Apparel, part of Gildan Activewear IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at American Apparel, part of Gildan Activewear
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Apps Being Evaluated by American Apparel, part of Gildan Activewear Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from American Apparel, part of Gildan Activewear IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the American Apparel, part of Gildan Activewear digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD American Apparel, part of Gildan Activewear Technographics
American Apparel, part of Gildan Activewear is a Retail organization based in United Kingdom,
with around 8000 employees and annual revenues of $800.0 million.
American Apparel, part of Gildan Activewear operates a diverse technology stack with applications such as
Amazon Pay, Retail Pro and Microsoft 365,
covering areas like Payment Processing, Point Of Sale and Collaboration.
American Apparel, part of Gildan Activewear has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Retail Pro and Microsoft.
American Apparel, part of Gildan Activewear recently adopted applications including
Rakuten Advertising in 2022, Bazaarvoice in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of American Apparel, part of Gildan Activewear’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates American Apparel, part of Gildan Activewear’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete American Apparel, part of Gildan Activewear technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.