American Apparel
1157 S Main St,
Los Angeles, 90015, CA,
United States
Los Angeles, 90015, CA,
United States
1 213-471-2648
Retail
American Apparel Technographics
American Apparel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Apparel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 American Apparel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Apparel has purchased the following applications: Amazon Pay for Payment Processing in 2020, Microsoft 365 for Collaboration in 2015, Oracle Commerce Platform ( ex ATG Web Commerce ) for eCommerce in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Apparel is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Apparel revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Apparel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Apparel Tech Stack and Enterprise Applications
American Apparel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, American Apparel implemented Amazon Pay on its public ecommerce website. Amazon Pay is deployed as a Payment Processing solution to handle online customer checkout, payment authorization, and payer authentication for ecommerce transactions. The vendor is listed as Amazon Web Services (AWS).
Deployment uses Amazon Pay web integration patterns, embedding Amazon Pay checkout widgets and browser SDKs to capture payment tokens and process payments with standard authorization and tokenization workflows. The implementation centers on web storefront checkout integration, configuring client side payment collection and server side payment event handling for order capture and settlement.
Operational scope focuses on the ecommerce checkout flow and affects ecommerce and payments operations as primary business functions. Governance is exercised at the application level with centralized payment controls and checkout orchestration tied to the site, and American Apparel Amazon Pay Payment Processing supports the ecommerce checkout business function.
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
American Apparel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, American Apparel implemented Microsoft 365 as its Collaboration platform. The adoption targeted corporate teams supporting retail operations, merchandising, e-commerce content, and store support functions.
American Apparel provisioned Microsoft 365 tenant services to deliver core collaboration capabilities including Exchange Online for email, SharePoint Online for intranet and document management, Microsoft Teams for chat and meetings, OneDrive for Business for file sync, and the Office desktop and web applications for productivity. The deployment used centralized tenant administration and role based access controls, with standard configuration of mailbox, site, and team provisioning to align with retail operational workflows. Configuration emphasized document lifecycle management, synchronous communication, and collaboration governance features typical of the Collaboration category.
Microsoft 365 functionality was used on their website to support editorial workflows and content collaboration for the e-commerce site, enabling distributed marketing and merchandising teams to coordinate updates. The implementation tied collaboration tooling into corporate email and intranet processes to streamline approvals and content staging.
Governance included tenant level policy settings, user access governance, and information protection controls to manage corporate content and communications. Rollout followed staged user enablement and policy enforcement across departments to align internal collaboration practices with platform capabilities.
|
American Apparel eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Commerce Platform ( ex ATG Web Commerce ) | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, American Apparel implemented Oracle Commerce Platform ( ex ATG Web Commerce ) together with Oracle ATG Web Commerce Customer Service as its eCommerce solution to support a global, multi-channel retail strategy. The deployment targeted the companys online storefront and customer service channels as core parts of its eCommerce architecture, positioning the platform to deliver consistent commerce and merchandising operations worldwide.
The implementation configured Oracle Commerce Platform modules for personalization, catalog and merchandising controls, and customer service workflows delivered through Oracle ATG Web Commerce Customer Service. Configuration emphasized personalised offers and cross-sell capabilities, with business rules and merchandising controls designed to surface targeted assortments across sessions and touchpoints.
Operational coverage extended across web, contact center, mobile devices, social media and physical stores, aligning ecommerce, merchandising and customer service teams under a unified commerce platform. The solution was selected for its scalable, reliable architecture and ability to be extended to meet specific commerce requirements, enabling integration of touchpoint orchestration and centralized merchandising decisioning.
Governance was positioned as part of a larger business strategy to grow revenue, reduce inventory costs and extend commerce and merchandising operations internationally. American Apparrel framed the Oracle Commerce Platform ( ex ATG Web Commerce ) rollout as a platform-level investment to standardize multi-channel commerce workflows, improve customer experience personalization and support the companys global expansion plans.
|
|
|
|
|
eCommerce | eCommerce |
|
2016 | 2016 |
|
|
|
|
|
eCommerce | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2021 | 2021 |
|
American Apparel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2022 | 2022 |
|
American Apparel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
American Apparel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
IT Decision Makers and Key Stakeholders at American Apparel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by American Apparel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from American Apparel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the American Apparel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD American Apparel Technographics
American Apparel is a Retail organization based in United States,
with around 2000 employees and annual revenues of $200.0 million.
American Apparel operates a diverse technology stack with applications such as
Amazon Pay, Microsoft 365 and Oracle Commerce Platform ( ex ATG Web Commerce ),
covering areas like Payment Processing, Collaboration and eCommerce.
American Apparel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Microsoft and Oracle.
American Apparel recently adopted applications including
Rakuten Advertising in 2022, Bazaarvoice in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of American Apparel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates American Apparel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete American Apparel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.