Buenos Aires, x,
Argentina
American Express Argentina Sa Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by American Express Argentina Sa and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 980 American Express Argentina Sa employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Express Argentina Sa has purchased the following applications: Closum for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Express Argentina Sa is running and its propensity to invest more and deepen its relationship with Closum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Express Argentina Sa revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Express Argentina Sa intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Closum | Legacy | Closum | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, American Express Argentina Sa deployed Closum as its Marketing Automation platform. Closum was provisioned to centralize campaign orchestration and customer engagement across the companys Argentina digital channels.
The implementation configured Closum for core Marketing Automation capabilities including campaign orchestration, audience segmentation, multi channel messaging workflows for email and SMS, and engagement analytics. Closum was instrumented to ingest web engagement events from the corporate website, which uses Akamai CDN for content delivery, enabling synchronized content delivery and tracking across digital touchpoints.
Operational ownership resides with marketing and digital channels teams, with governance focused on campaign lifecycle management, contact data hygiene, and consent driven workflows. The deployment emphasized integration of on site tracking and marketing operations to support customer engagement and automated campaign execution within Argentina.
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