Breinigsville, 18031, PA,
United States
AmerTac Technographics
AmerTac Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AmerTac and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 AmerTac employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AmerTac has purchased the following applications: Infor System21 for Manufacturing ERP, Distribution ERP in 2009, Shopify for eCommerce in 2021, Hubspot CRM for CRM in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AmerTac is running and its propensity to invest more and deepen its relationship with Infor , Shopify , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AmerTac revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AmerTac intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AmerTac Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor System21 | Manufacturing ERP, Distribution ERP | ERP Services and Operations | n/a | 2009 | 2010 |
In 2009 AmerTac implemented Infor System21 as its primary enterprise resource planning application, positioning Infor System21 to serve manufacturing and distribution operations under the Manufacturing ERP,Distribution ERP category. The implementation established Infor System21 as the system of record for production planning and distribution workflows across the company’s manufacturing sites and warehouses.
Configuration focused on core Manufacturing ERP and Distribution ERP capabilities, including material requirements planning, inventory control and lot tracking, order-to-cash and procurement processes, shop-floor transaction capture, and general ledger integration. The deployment was scoped to support combined manufacturing and distribution business functions, with system configuration aligned to discrete production scheduling, multi-site inventory visibility, and distribution order management typical of the category.
Upgrades and operational continuity were a priority, AmerTac ensured coordinated software and hardware upgrades for the warehouse management system Manhattan Associates and the ERP system Infor Aurora without interruption to the business. Governance emphasized coordinated maintenance windows, cross-functional change control involving IT, production and supply chain, and staged cutover procedures to preserve warehouse and fulfillment operations during ERP lifecycle activities.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, AmerTac implemented Shopify on their website to provide a direct eCommerce channel. The company centralized online product presentation and customer checkout into Shopify for its U.S. manufacturing and distribution operations.
Configuration centered on storefront theming, product catalog management, SKU and variant definitions, pricing and promotion rules, checkout flow configuration, and integrated order management capabilities. Shopify was used to manage inventory visibility, shipping and tax settings, and customer-facing content for product pages and collections.
Operational ownership spans merchandising, sales and fulfillment teams, with catalog editors managing SKUs and operations staff handling order processing and shipment coordination. The implementation supports online order capture, customer account management, and fulfillment workflow orchestration through Shopify.
Governance was established through centralized admin controls, role-based access for merchandising and operations users, and standardized order-to-fulfillment processes implemented in the Shopify admin. Documentation and web-based training were used to operationalize storefront maintenance and order handling across the organization.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2018 | 2018 |
In 2018, AmerTac implemented Hubspot CRM as its centralized CRM to capture website-generated leads and manage customer records. The deployment integrated HubSpot tracking and embedded web forms on the company website so prospect activity and form submissions feed directly into the Hubspot CRM and contact timeline.
Configuration focused on core CRM capabilities, including contact and deal management, pipeline configuration, web form capture, email tracking and basic automation rules. The implementation included configured pipeline stages and deal properties to align sales workflows with existing account structures, and standard contact fields to support consistent lead qualification.
Operational coverage centered on sales and marketing functions, with Hubspot CRM receiving website leads and providing a shared contact record for campaign follow up and sales outreach. The system served as the primary repository for prospect interaction history and pipeline status, enabling coordinated marketing to sales handoff and campaign-driven contact segmentation.
Governance emphasized standardized pipeline stages and lead assignment rules, with process changes to enforce data hygiene and consistent handoff workflows between marketing and sales. Training and documented workflow ownership were used to stabilize adoption and ensure the Hubspot CRM remained the single source for inbound web leads and prospect records.
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Marketing Automation | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at AmerTac
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by AmerTac Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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