Amplifon
Amplifon Technographics
Amplifon Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amplifon and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20300 Amplifon employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amplifon has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2025, Oracle Cloud HCM for Core HR in 2025, iAdvize Conversational Platform for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amplifon is running and its propensity to invest more and deepen its relationship with Oracle , Cegid , iAdvize or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amplifon revenues, which have grown to $2.79 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amplifon intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amplifon Tech Stack and Enterprise Applications
Amplifon ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2025 | 2025 |
In 2025 Amplifon deployed Oracle Cloud ERP to standardize finance, procurement, supply chain, and HR processes across its global retail footprint. The program is positioned within the ERP Financial category and targets operational consistency for more than 10,000 audiological centers in 26 countries.
The Oracle Cloud ERP implementation encompassed core financial management and procurement capabilities, including general ledger, accounts payable, accounts receivable, cash management, procurement catalog and purchase-to-pay workflows, supply chain planning and fulfillment functions, and core HR record and payroll support. Oracle Cloud ERP was configured to support multinational financial close and procurement orchestration consistent with ERP Financial functional expectations.
Amplifon engaged Oracle Customer Success Services as its innovation partner to guide the rollout of Oracle Fusion Cloud Applications, and it operationalized Oracle Mission Critical Support for SaaS to manage application performance and supplier interactions with the support organization. Oracle Guided Learning was integrated to provide contextual, in-application help and to increase system utilization, aligning user training with live workflows.
Governance and operational change focused on centralized application stewardship, standardized processes for finance and procurement, and guided adoption through embedded learning and mission critical support. The combination of Oracle Customer Success Services, Oracle Mission Critical Support for SaaS, and Oracle Guided Learning supported Amplifon in optimizing application performance, improving interactions with its support team, and increasing system utilization as part of the ERP Financial rollout.
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Amplifon HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2025 | 2025 |
In 2025, Amplifon implemented Oracle Cloud HCM as part of a coordinated adoption of Oracle Fusion Cloud Applications to support HR operations across its network of more than 10,000 audiological centers in 26 countries. Oracle Cloud HCM was deployed to deliver Core HR capabilities to Amplifon, centralizing employee master data and standardizing workforce administration across its global human resources organization.
The implementation emphasized Core HR functional modules common to Oracle Cloud HCM, including global employee records, position and job frameworks, workforce administration, and talent lifecycle workflows. Configuration work focused on standardized data models, country-specific personnel attributes, and role-based access to align HR processes across multiple operating companies and local compliance requirements.
Amplifon integrated Oracle Cloud HCM into its broader Oracle Fusion Cloud Applications footprint to support cross-functional process alignment with finance, procurement, and supply chain initiatives. Oracle Customer Success Services supported the implementation as the innovation partner, while Oracle Guided Learning was embedded to provide contextual help and increase system utilization, and Oracle Mission Critical Support for SaaS was used to optimize application performance and support interactions.
Governance and operational enablement centered on centralized HR data stewardship and regionally executed HR process adoption to ensure consistent use of Core HR capabilities across sites. Oracle Mission Critical Support for SaaS helped optimize application performance, interactions with Amplifon's support team, and product development, and Oracle Guided Learning helped increase system utilization by providing in-context training and help content for end users.
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Amplifon AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Amplifon implemented iAdvize Conversational Platform on its public website. The iAdvize Conversational Platform was deployed as the Chatbots and Conversational AI layer to manage real-time customer engagement and to orchestrate automated conversations with live agent handoffs. Deployment focused on web touchpoints supporting online customer service and sales assistance across Amplifon's digital channels.
The implementation leveraged core Chatbots and Conversational AI capabilities such as automated conversational flows, proactive chat initiation, contextual routing to agents, and agent-facing dashboards for conversation management. Operational scope encompassed customer support and e-commerce functions, aligning web-based contact points with centralized conversational workflows and agent operations. Governance and rollout emphasized configuration of conversation scenarios, routing rules, and agent workflow alignment to ensure consistent handling of web-originated inquiries.
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Amplifon Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Amplifon Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Enterprise Content Management | Content Management |
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2014 | 2014 |
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Web Content Management | Content Management |
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2011 | 2011 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2017 | 2017 |
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Amplifon eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Amplifon SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Supply Chain Management | SCM |
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2025 | 2025 |
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Amplifon CRM
Amplifon ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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Amplifon Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2025 | 2025 |
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Amplifon TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Amplifon PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Amplifon IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Domain Name System (DNS) | IaaS |
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2016 | 2016 |
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Amplifon CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Amplifon
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Amplifon Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Amplifon IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Amplifon digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Amplifon Technographics
Amplifon is a Retail organization based in Italy,
with around 20300 employees and annual revenues of $2.79 billion.
Amplifon operates a diverse technology stack with applications such as
Oracle Cloud ERP, Oracle Cloud HCM and iAdvize Conversational Platform,
covering areas like ERP Financial, Core HR and Chatbots and Conversational AI.
Amplifon has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and iAdvize.
Amplifon recently adopted applications including
Oracle Cloud ERP in 2025, Oracle Cloud HCM in 2025 and Oracle Cloud SCM in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Amplifon’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Amplifon’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Amplifon technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.