Anchor Group
100 Wilburn Dr Suite 114,
Sun Prairie, 53590, WI,
United States
Sun Prairie, 53590, WI,
United States
1 608-575-9053
Professional Services
Anchor Group Technographics
Anchor Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Anchor Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Anchor Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Anchor Group has purchased the following applications: Stripe Payments for Payment Processing in 2021, Hubspot Live Chat for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Anchor Group is running and its propensity to invest more and deepen its relationship with Stripe , HubSpot , Tawk.to or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Anchor Group revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Anchor Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Anchor Group Tech Stack and Enterprise Applications
Anchor Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Anchor Group implemented Stripe Payments on its website as the primary Payment Processing layer. The deployment is customer facing and scoped to online payment capture for professional services engagements, with Stripe Payments handling card tokenization and payment authorization workflows to reduce PCI scope.
Configuration centered on web checkout flows, using hosted checkout pages or embedded payment forms to collect and tokenize card data, and server side capture and refund operations. Functional capabilities implemented include payment authorization and capture, customer receipt generation, and maintenance of payment records to support client invoicing processes.
Operational coverage is the public website and the company billing function, supporting sales and finance workflows for client payments. Governance work included centralizing access to payment credentials, instituting transaction monitoring and reconciliation procedures, and formalizing workflow handoffs between sales, billing, and finance to ensure recorded payments align with accounting records.
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Anchor Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Anchor Group deployed Hubspot Live Chat on its public website. The Hubspot Live Chat implementation is classified as Chatbots and Conversational AI and is used to provide real-time visitor engagement and capture inbound inquiries for the professional services firm.
The implementation centers on a web-embedded live chat widget, configured with proactive chat triggers, canned response templates, visitor identification, and lead capture forms. Configuration emphasizes lightweight automation and scripted qualification flows to support small-team handling of incoming interactions.
Operational coverage is focused on the corporate site at anchorgroup.tech, servicing client intake, marketing qualification, and sales referral workflows rather than broader enterprise channels. Administration and chat configuration are managed by internal staff, with routing and notification settings tuned to align with the firm’s business hours and response model.
The deployment leverages Hubspot Live Chat native capabilities to maintain chat transcripts and basic conversational automation, aligning the Chatbots and Conversational AI application to Anchor Group business functions in marketing, sales, and client engagement.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Anchor Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Anchor Group implemented Microsoft 365 as its Collaboration platform. The 20-person United States professional services firm deployed Microsoft 365 to centralize email, team collaboration, and document sharing across client delivery and administrative business functions. Microsoft 365 is referenced on the company website, indicating an active tenant and public-facing use.
Deployment aligns with common single-tenant cloud architecture for Microsoft 365 and includes standard Collaboration capabilities such as Exchange Online for email, Microsoft Teams for messaging and meetings, and SharePoint Online and OneDrive for document management, with tenant-level user provisioning and access controls to support governance. Operational scope covers internal communications, client file collaboration, and administrative workflows, reflecting configuration and process alignment appropriate for a small services firm.
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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Anchor Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2020 | 2020 |
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Anchor Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Anchor Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Anchor Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Anchor Group
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO and NetSuite Developer | CXO | IT | |
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NetSuite Architect and Owner | Manager | Finance | |
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Senior NetSuite Techno-Functional Consultant | Manager | IT | |
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Apps Being Evaluated by Anchor Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Anchor Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Anchor Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Anchor Group Technographics
Anchor Group is a Professional Services organization based in United States,
with around 20 employees and annual revenues of $2.0 million.
Anchor Group operates a diverse technology stack with applications such as
Stripe Payments, Hubspot Live Chat and Microsoft 365,
covering areas like Payment Processing, Chatbots and Conversational AI and Collaboration.
Anchor Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, HubSpot and Microsoft.
Anchor Group recently adopted applications including
Stripe Payments in 2021, Tawk.to in 2021 and Quantcast Measure in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Anchor Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Anchor Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Anchor Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.