Toshima, 170-0013,
Japan
Animate Japan Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Animate Japan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 485 Animate Japan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Animate Japan has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Betrend CRM for CRM in 2023, Red Hat Enterprise Linux for Apps Development in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Animate Japan is running and its propensity to invest more and deepen its relationship with Google , Betrend , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Animate Japan revenues, which have grown to $439.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Animate Japan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Betrend | Legacy | Betrend CRM | CRM | CRM | n/a | 2023 | 2023 |
In 2023, Animate Japan deployed Betrend CRM on its public website to centralize customer engagement data. The deployment uses Betrend CRM in the CRM category to capture web-based interactions and consolidate contact profiles for a retail audience.
Betrend CRM implementation focuses on standard CRM functional areas, including contact and profile management, lead capture from website forms, behavioral tracking tied to storefront activity, and segmentation for marketing workflows. The configuration is oriented toward customer engagement and campaign orchestration, with automation for routing inquiries to customer service and for maintaining unified customer records across web sessions.
The system is integrated directly into Animate Japan's website front end to ingest interaction events and form submissions, enabling operational coverage across e-commerce, customer service, marketing, and merchandising teams. Governance emphasizes centralized customer data stewardship and workflow alignment between marketing automation and support queues, with Betrend CRM serving as the primary CRM application for on-site customer interaction handling.
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Red Hat | Legacy | Red Hat Enterprise Linux | Apps Development | PaaS | n/a | 2011 | 2011 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2018 | 2018 |
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