Ann Summers
Gold Group House, Godstone Road,
Whyteleafe, CR3 0G,
United Kingdom
Whyteleafe, CR3 0G,
United Kingdom
44 18 8362-9629
Retail
Ann Summers Technographics
Ann Summers Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ann Summers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Ann Summers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ann Summers has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2015, Zellis MyView for Employee Self Service in 2023, LS Nav for Point Of Sale in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ann Summers is running and its propensity to invest more and deepen its relationship with Microsoft , Apple , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ann Summers revenues, which have grown to $118.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ann Summers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ann Summers Tech Stack and Enterprise Applications
Ann Summers ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Ann Summers implemented Microsoft Dynamics NAV as its ERP Financial platform to centralize finance and accounting workflows for the companys UK retail operations. The Microsoft Dynamics NAV deployment focused on core financial capabilities typical of an ERP Financial system, including general ledger, accounts payable, accounts receivable, fixed asset accounting, and consolidated financial reporting, with configuration aligned to retail transactional flows and inventory valuation processes.
Integrations were explicitly part of the technical scope, with Salesforce present for CRM, Mulesoft serving as an integration layer, and Salsify used for product content management, consistent with internal test ownership. An IT Test Lead at Ann Summers is responsible for all testing across Salesforce, Mulesoft, Microsoft Dynamics NAV, and Salsify, indicating centralized test governance, cross-system test plans, and coordinated cutover and reconciliation workflows between commerce and finance functions.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2015 | 2015 |
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Ann Summers HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zellis | Legacy | Zellis MyView | Employee Self Service | HCM | n/a | 2023 | 2023 |
In 2023, Ann Summers deployed Zellis MyView as its Employee Self Service solution. The application is provisioned via a Zellis-hosted portal and is accessible through the company subdomain annsummers.hcm.zellis.com, using Zellis MyView on their website. The rollout targeted the company workforce of approximately 1,500 employees and centralizes employee access to HR and payroll services. This implementation positions Zellis MyView as the primary Employee Self Service interface for Ann Summers.
Configuration focused on standard Employee Self Service capabilities such as payslip delivery, holiday and absence requests, personal data management, and payroll enquiry workflows. Zellis MyView was configured to present role-based dashboards and self-service forms that support automated HR request submission and manager approval workflows, aligning with common Employee Self Service operational patterns. The user experience was delivered through the Zellis-hosted web portal, providing responsive access across desktop and mobile browsers.
Operational ownership and governance sit with HR and payroll teams who manage access controls, approval routing, and content updates within Zellis MyView. The deployment centralizes transactional HR processes onto Ann Summers' website, consolidating employee interactions into a single portal and leveraging the application’s native logging and approval features to maintain transactional traceability and process consistency.
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Ann Summers ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LS Retail | Legacy | LS Nav | Point Of Sale | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Ann Summers implemented LS Nav, a Point Of Sale application from LS Retail, as part of a coordinated Microsoft Dynamics and LS Retail initiative. The rollout was positioned to address retail operations and omnichannel checkout challenges identified by IT Director James Wheeler, focusing on improving customer experience across all touch points.
LS Nav was configured to support core point of sale workflows, including store transaction processing, centralized price and promotion execution, and inventory visibility at the store level. The implementation emphasized terminal-level stability and transaction orchestration, and LS Nav functionality was aligned with standard Point Of Sale capabilities for payments, receipts, and customer engagement at checkout.
The deployment integrated LS Nav with Microsoft Dynamics to unify master data, inventory ledgers, and financial posting across retail operations, enabling a single view of customer and product information across physical stores and digital channels. Operational coverage targeted store operations, merchandising, ecommerce fulfillment touch points, customer service, and IT systems in the United Kingdom market.
Governance for the program included staged rollouts and operational workflow changes to point of sale procedures, pricing approval processes, and store-level inventory checks, with IT leadership and retail operations coordinating training and operational controls. James Wheeler discussed the pairing of Microsoft Dynamics and LS Retail from K3 Retail as delivering a positive impact on growth and on customer experience across Ann Summers retail touch points.
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Ann Summers Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2014 | 2014 |
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Ann Summers eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Ann Summers CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2017 | 2017 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2012 | 2012 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Ann Summers ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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Ann Summers IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Ann Summers CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Ann Summers
| First Name | Last Name | Title | Function | Department | Phone | |
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IT Director | Director | IT | |
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Finance Director | Director | Finance | |
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Marketing Manager | Manager | Marketing | |
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Head of Group Finance | Director | Finance | |
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Financial Controller | Director | Finance | |
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Head of People and Talent | Director | HR | |
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Head of Logistics | Director | Supply Chain | |
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Talent & Development Partner | Director | HR | |
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Finance Operations Manager | Manager | Finance | |
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Head of IT Operations (Interim) | Director | IT | |
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IT Operations Manager | Manager | IT | |
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Managing Director | Director | Finance | |
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CRM Manager | Manager | IT | |
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CRM Executive | CXO | IT | |
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Digital Marketing Manager | Manager | Marketing | |
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CRO & Customer Journey Manager | Manager | Customer Service | |
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Apps Being Evaluated by Ann Summers Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ann Summers IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ann Summers digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Ann Summers Technographics
Ann Summers is a Retail organization based in United Kingdom,
with around 1500 employees and annual revenues of $118.0 million.
Ann Summers operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Zellis MyView and LS Nav,
covering areas like ERP Financial, Employee Self Service and Point Of Sale.
Ann Summers has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Zellis and LS Retail.
Ann Summers recently adopted applications including
Zellis MyView in 2023, Coveo Qubit CommerceAI in 2021 and Zendesk Support Ticketing System in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ann Summers’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ann Summers’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ann Summers technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.