San Diego, 92108, CA,
United States
Annex Brands Technographics
Annex Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Annex Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Annex Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Annex Brands has purchased the following applications: Microsoft 365 for Collaboration in 2019, Location 3 Local Listings Management for Listing Management in 2019, Intuit Mailchimp Mandrill for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Annex Brands is running and its propensity to invest more and deepen its relationship with Microsoft , Location3 Media , Acquia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Annex Brands revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Annex Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Annex Brands Tech Stack and Enterprise Applications
Annex Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Annex Brands implemented Microsoft 365 as its primary Collaboration platform across the 50 employee professional services organization. Microsoft 365 provides the company with a unified Collaboration suite for core business functions including email, document coauthoring, file storage, and online meetings.
The Microsoft 365 implementation centers on standard Collaboration capabilities, with configuration of mailbox and calendaring services, document libraries and intranet sites, individual file storage, and real time chat and meeting tools to support client engagement and internal delivery workflows. Microsoft 365 is used to deliver Office applications, collaborative document workflows, and persistent communication channels that align with the needs of a small professional services firm.
Public site references indicate Annex Brands is using Microsoft 365 on their website, and operational governance focuses on tenant level account and access management, mailbox and document permission controls, and centralized administration of user provisioning and policy enforcement. The rollout emphasizes employee productivity and secure collaboration across the company, with tenant administration and standard collaboration controls to manage users and content.
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Annex Brands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Location3 Media | Legacy | Location 3 Local Listings Management | Listing Management | CRM | n/a | 2019 | 2019 |
In 2019, Annex Brands engaged Location3 Media to provision Location 3 Local Listings Management as a Listing Management solution to fill a gap in directory listings. The engagement delivered a centrally managed listings service with a cloud-hosted control plane for profile provisioning and a managed-service overlay for ongoing data normalization. Deployment emphasized a centralized dashboard for profile authoring, scheduled audits, and correction workflows to maintain consistent location data across channels. The scope targeted Annex Brands marketing and operations teams to establish a single point of control for public-facing location attributes.
Location 3 Local Listings Management implemented core Listing Management capabilities including structured profile creation, citation consolidation, canonical contact and location records, and automated publishing workflows. The implementation established governance for data stewardship, role-based access for marketing and operations, and an audit cadence to detect and remediate discrepancies. Integrations were configured to synchronize listings with major search engines, mapping services, and directory aggregators while routing suppression and error alerts back into the centralized workflow. Annex Brands Location 3 Local Listings Management Listing Management centralized listing control and operationalized corrections to support local marketing and store operations.
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Marketing Automation | CRM |
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2021 | 2021 |
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Annex Brands PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2016 | 2016 |
In 2016, Annex Brands implemented Intuit Mailchimp Mandrill to manage Transactional Email for customer-facing communications hosted on its website. The deployment centered on using Intuit Mailchimp Mandrill as the transactional delivery layer for site-driven messages and automated notifications.
Configuration of Intuit Mailchimp Mandrill focused on standard transactional capabilities, including SMTP and API-based send flows, reusable template management for variable content, and webhook event handling to capture delivery and bounce events. Implementation work emphasized domain authentication and signed sending, template-driven personalization, and programmatic invocation from site workflows to ensure reliable outbound messaging.
Operational coverage was scoped to website-initiated business functions, supporting customer communications such as order confirmations, account notifications, and system alerts, and interfacing directly with the web application that generates those events. The Transactional Email integration aligned with customer service and commerce-facing processes, consolidating programmatic email delivery through a single vendor endpoint.
Governance for the rollout was consistent with a small enterprise model, with configuration and operational ownership residing in a combined IT and marketing operations function, and controls implemented for sending domain verification and event monitoring. The implementation leveraged Intuit Mailchimp Mandrill as the primary transactional channel for Annex Brands website traffic.
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Transactional Email | PaaS |
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2018 | 2018 |
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Annex Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Annex Brands
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Apps Being Evaluated by Annex Brands Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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