AKDB Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by AKDB and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 AKDB employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AKDB has purchased the following applications: AGNITAS E-Marketing Manager for Marketing Automation in 2022, Atlassian Jira Service Desk for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AKDB is running and its propensity to invest more and deepen its relationship with Agnitas , Atlassian or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AKDB revenues, which have grown to $212.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AKDB intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Agnitas | Legacy | AGNITAS E-Marketing Manager | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022 AKDB deployed AGNITAS E-Marketing Manager to manage Email Marketing on its public facing website. AKDB AGNITAS E-Marketing Manager Email Marketing is used to support public communications and citizen services, centralizing outbound email channels for newsletters, notifications, and consented messaging. The AGNITAS E-Marketing Manager instance was embedded into the website to capture subscriptions via web form endpoints and to initiate campaign workflows from site interactions.
The implementation focused on standard Email Marketing capabilities including template management, subscriber list segmentation, automated campaign orchestration, and reporting for delivery and engagement monitoring, configured to align with government communication governance and consent controls. Integration points were limited to the public website for subscription capture and personalization signals, with operational ownership placed with communications and citizen services teams and governance oriented around approval workflows and data handling policies. The technical architecture centered on a hosted AGNITAS E-Marketing Manager service communicating with the website front end for data capture and email distribution, enabling centralized campaign configuration and compliance-oriented content controls.
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2021 | 2021 |
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