Ciudad de México, 03020,
Mexico
Anzenly Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Anzenly and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Anzenly employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Anzenly has purchased the following applications: Microsoft 365 for Collaboration in 2023, WooCommerce for eCommerce in 2023, Bento Marketing Automation for Marketing Automation in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Anzenly is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Anzenly revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Anzenly intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2023 | 2023 |
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Collaboration | Collaboration |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Backpack Internet | Legacy | Bento Marketing Automation | Marketing Automation | CRM | n/a | 2024 | 2024 |
In 2024, Anzenly deployed Bento Marketing Automation to manage website driven lead capture and campaign orchestration. Anzenly, a Mexico based professional services firm with 30 employees, uses Bento Marketing Automation on their website to centralize digital engagement and inbound client intake workflows. This deployment explicitly ties the Bento Marketing Automation instance to site tracking and embedded forms, providing a single web touchpoint for campaign delivery and behavioral data collection.
The implementation runs as a cloud hosted Bento Marketing Automation instance integrated with the company website via tracking scripts and embedded form components, enabling core Marketing Automation capabilities such as email campaign management, landing page and form design, segmentation and lead scoring, behavioral event tracking, and journey orchestration. Operational coverage focuses on marketing and sales functions within Anzenly, with a centralized configuration approach, role based access for a small marketing team, and configured lead routing and consent capture workflows aligned to professional services client intake. Governance centers on campaign approval paths, standardized data capture fields on web forms, and consolidated analytics dashboards for web originated leads, with architecture designed to keep campaign assets and templates managed centrally.
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2024 | 2024 |
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